When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

I spoke to creators Ramon Berrios and Blaine Bolus, who are hosts of the podcast DTC Pod (DTC meaning Direct-to-Consumer) and co-founders of the AI audio conversion tool Castmagic. Through them, we will learn how AI could change influencer marketing and what it can mean for influencers and influencer marketers.

How AI is Changing Influencer Marketing Right Now

I‘m already seeing AI’s impact on the influencer marketing landscape. For example, Meta introduced new AI chatbot characters based on real-life celebrities and influencers. This emergence of AI personification is a glimpse into how AI can mimic human characteristics to engage audiences.

But perhaps the more significant change comes from how AI enables creators to streamline operations. Ramon explained that AI tools remove obstacles that typically hinder or discourage creators, allowing them to manage their presence on multiple platforms more efficiently and cost-effectively.

How AI Could Change Influencer Marketing in the Future

The removal of barriers by AI will likely usher in a new wave of content creators, broadening both the diversity of feasible projects and the number of influencers participating in the market. Ramon Berrios projects that this could decrease costs associated with influencer marketing, thus impacting brand strategies and the influencer marketplace at large.

New AI technology will also provide upcoming influencers with more options for presenting their content, potentially supporting new forms of anonymity and thus catering to various creator preferences.

Additionally, AI's ability to translate and transcribe content has the potential to globalize creator audiences more than ever. This will expand creators' reaches and potentially their earning potential.

AI Tools for Influencers

To get ahead of the curve, influencers need to start integrating AI tools into their workflow. Here are some examples:

// Example API call to Castmagic
fetch('https://api.castmagic.ai/convert', {
    method: 'POST',
    headers: {
        'Content-Type': 'application/json',
        'Authorization': 'Bearer YOUR_API_TOKEN'
    },
    body: JSON.stringify({
        audioFile: 'path/to/audio/file.mp3',
        outputFormat: 'text'
    })
})
.then(response => response.json())
.then(data => console.log(data));

Castmagic is revolutionizing the way influencers and podcasters create text assets from media content, providing an all-in-one workspace for content repurposing.

HubSpot and InVideo are other significant players providing AI solutions for content generation and video production, respectively. ChatGPT, despite its novelty, is becoming a useful tool for drafting a variety of written content.

// Using ChatGPT for generating a social media caption
const prompt = "Create a catchy Instagram caption for a beach-themed post.";

(async () => {
    const response = await openai.createCompletion({
        model: "text-davinci-003",
        prompt: prompt,
        max_tokens: 50
    });
    console.log(response.data.choices[0].text.trim());
})();

The future of AI in influencer marketing is dynamic, enabling content to be more accessible, versatile, and, potentially, more profitable for brands and creators alike.

I'd encourage any influencer or marketer to keep an eye on these developments and to start experimenting with these AI tools to stay ahead in the game.