Who is Foodify for?
Foodify is a managed influencer marketing service built specifically for restaurants.[1] A restaurant marketer uses Foodify to get featured by food creators.[1] Foodify offers local food influencer marketing for restaurants.[1] A marketing team uses the platform to get discovered by people looking for places to eat.[1] Foodify requires no long-term contract because the service runs month-to-month.[1] A client can pause the monthly influencer service at any time.[1]
A restaurant marketer starts the process by filling out a 5-minute form.[2] The short form asks the restaurant marketer to describe a target audience.[2] Foodify asks for a neighborhood and a cuisine on a form.[2] The form asks for a cuisine and a vibe.[2] Foodify takes those answers to find matching creators in a database.[2] The service matches a restaurant with creators whose followers fit the target audience.[2] A new match happens every month to connect with a different audience.[2] Foodify runs the matching process for the busy restaurant team.[1]
Foodify works with over 1,000 restaurant partners across the platform.[1] The service has generated 32,000+ posts for these food businesses.[1] Foodify takes independent, owner-operated restaurants, cafés, bakeries, bars and food trucks.[5] Foodify says it does not take national chains, or a second restaurant that competes with a current client in the same neighborhood.[5] Foodify serves Dallas-Fort Worth, Houston, Los Angeles, Boston, Chicago, Austin, San Antonio, San Francisco, Atlanta, South Florida and New York.[3]
How do CreatoRain and Foodify compare?
Who finds the creators?
Foodify focuses on local food influencer marketing to help restaurants reach diners.[1] Foodify asks for a target audience on a five-minute form.[2] Foodify asks for your neighborhood and cuisine to start the process.[2] Foodify also asks for the vibe you are going for.[2] Foodify checks your answers against its creator database to find a match.[2] Foodify matches you with local influencers whose followers fit your target audience.[2] Foodify handles matching, scheduling, and payments for the restaurant.[1] Foodify provides a new match every month so a restaurant reaches a new audience.[2] Foodify uses creators from its network for the monthly visits.[3] Foodify does not say how long a restaurant waits for a match. Foodify checks its database to ensure the match fits your target audience.[2]
CreatoRain is built specifically for restaurants rather than for every kind of business. CreatoRain relies on food creators who review restaurants. CreatoRain has a food-creator network, ready before you sign up. CreatoRain uses an in-house team to invite creators from its food-creator network.
Foodify matches a restaurant with local influencers, while CreatoRain relies on its own food-creator network.[2] Foodify uses creators from its network, and CreatoRain's in-house team invites creators from its food-creator network.[3] Foodify provides a new match every month, whereas a CreatoRain campaign does not wait for creators.[2]
Who contacts the creators?
Foodify sends a calendar invite for the restaurant to accept.[2] The restaurant hosts the visit on the confirmed date.[2] Foodify does not say how its team contacts the creators. Foodify does not explain who answers messages from the creators. Foodify does not state how it follows up on delayed posts. Foodify simply notes that scheduling and payments are done for you.[3] Foodify completes these administrative steps for the restaurant.[1] Foodify matches the restaurant with a creator every month.[2]
CreatoRain's in-house team runs the outreach for the campaign. The restaurant does not send a single email. CreatoRain's in-house team handles every creator reply.
Foodify sends a calendar invite for the restaurant to accept, while on CreatoRain bookings confirm automatically by default for a new location.[2] Foodify states that payments are done for you, and CreatoRain's in-house team pays the creators.[3]
How does a campaign get set up?
A restaurant marketer starts a Foodify campaign by completing a short form.[2] The five-minute form asks about the target audience and the neighborhood.[2] Foodify also asks about the cuisine and the desired vibe.[2] Foodify schedules the influencer visit on behalf of the client.[3] A calendar invite is sent to the client for the scheduled visit.[2] The client accepts the calendar invite and hosts the visit.[2] Foodify does not say how a restaurant brand adds another location to a campaign.
You add all your restaurant locations to one campaign. A location can join a running campaign any day. Creators book their own visit directly in the CreatoRain app.
Foodify asks for a five-minute form to start, while you add your locations to one campaign on CreatoRain.[2] Foodify schedules the influencer visit for the client, whereas creators book their own visit in the CreatoRain app.[3]
Who runs the day-to-day work?
Foodify manages the scheduling and payments for a restaurant campaign.[3] Foodify matches one creator every single month for the visit.[2] Foodify sends a calendar invite for the confirmed visit date.[2] A restaurant accepts the calendar invite to confirm the booking.[2] A restaurant hosts the visit when the creator arrives onsite.[2] The creator posts the content directly on their own pages.[2] The creator tags the restaurant as a collaborator online afterward.[2] A restaurant can follow the posted content online in real time.[2] Foodify helps a restaurant track new covers from the post.[2] On Foodify's Starter and Growth plans, you do not approve the content before it posts.[3] Foodify's Agency plan, arranged on a consultation call, adds full review and edit-request rights before anything goes live.[3]
What's left for you: host the visit, and confirm bookings unless auto-confirm is on. A restaurant provides one or two meals from the menu per creator visit. A restaurant pays nothing to the creator in cash on top of the price.
On Foodify you are tagged as a collaborator, so you can follow the post in real time, while CreatoRain's in-house team follows up until each video is posted.[2] Foodify does the scheduling and payment for you, whereas CreatoRain's in-house team runs the campaign for every client.[3]
What do you see afterwards?
Foodify helps a client track new covers after a visit.[2] A creator posts a video on their own social media pages.[2] A creator tags the client as a collaborator on the post.[2] The tagged content lands on the client profile.[2] Foodify lets a client track the post in real time.[2] Foodify does not state exactly how its platform tracks the new covers. Foodify shows past campaigns starting with a single influencer visit.[4]
CreatoRain's report counts each creator's booked visit by location. CreatoRain also counts the videos submitted and approved for the campaign. CreatoRain does not measure foot traffic for the restaurant chain. CreatoRain does not measure reach on the submitted creator videos. CreatoRain does not measure views on any social media platforms.
Foodify helps a client track new covers, while CreatoRain does not measure foot traffic.[2] Foodify lets a client track a post in real time, while CreatoRain reports on booked visits by location.[2]
What does it cost?
Foodify lists simple monthly pricing on its website.[3] Foodify offers a Starter plan at $600 a month.[3] Foodify charges $800 a month for a Growth plan.[3] A Premium plan on Foodify costs $1200 a month.[3] Every Foodify plan includes exactly one influencer visit per month.[3] Foodify operates on a month-to-month basis with no contract.[1] A client can pause a Foodify plan anytime.[3] Foodify asks you to book a free consultation call.[1] Foodify states that payment is done for you.[3] Foodify handles payment to creators; its site does not state a separate creator fee.[3]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain keeps the price the same for any number of locations. You host the visit and cover the meal.
Foodify lists plans from $600 to $1200 a month, while CreatoRain charges the same price per video.[3] Foodify limits each plan to one influencer visit per month, while CreatoRain charges per video, the creator's pay included.[3] Foodify operates on a month-to-month basis, while CreatoRain charges no monthly fee.[3] Foodify lists three monthly plans and an Agency plan to ask about on a consultation call, while CreatoRain keeps one price for any number of locations.[3]
When is Foodify the better pick?
Foodify is a better fit when an independent restaurant wants one managed creator visit a month on a plan it can pause anytime.[3] Foodify says its clients average a 150% lift in sales.[3] A creator on Foodify tags your restaurant as a collaborator.[2] The creator post then lands directly on your own profile.[2] Foodify offers three monthly plans based on different exposure levels.[3] The Premium plan includes high-exposure influencers only every month.[3] The Growth plan alternates high and medium-exposure influencers each month.[3] The Starter plan alternates high and micro-exposure influencers for your restaurant.[3]
The form also asks about your neighborhood, cuisine and vibe.[2] Foodify checks these answers against a creator database for matches.[2] Foodify matches your restaurant with one new creator a month.[2] Foodify schedules the monthly creator visit for your restaurant team.[1] You accept a calendar invite on Foodify to host the visit.[2]
Why does a restaurant chain pick CreatoRain?
CreatoRain is a done-for-you influencer marketing service for restaurant chains and franchises. CreatoRain is built for multi-location food and drink businesses with brick-and-mortar locations. Foodify says it does not take national chains, while CreatoRain is built for restaurant chains and franchises.[5] Foodify checks your answers against a creator database, while CreatoRain has a network ready before you sign up.[2] A new location can join a running campaign any day.
CreatoRain's in-house team runs the outreach so you do not send a single email. Foodify schedules the visit and handles the creator payments for you.[3] CreatoRain's in-house team pays the creators and follows up until each video is posted. CreatoRain's in-house team runs the campaign for every client at the same price per video.
CreatoRain's report counts the videos submitted and approved. Foodify asks the creator to tag you as a collaborator.[2] Foodify charges $600 or more a month for 1 influencer visit, while CreatoRain has no monthly fee.[3]