Restaurant marketing guides
60 short guides for restaurant owners and franchisees. Each answers one question first, then shows how, with sourced numbers.
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Is Facebook still worth it for restaurants?
Facebook still reaches the adults who book family dinners and office lunches.
How do I find the right food influencers for my restaurant?
How do you get customers to order direct instead of through DoorDash?
How do you tell if food influencers actually brought you customers?
Can you film customers in your restaurant for social media?
Should food influencers tip when the meal is free?
How do you check where a creator’s followers live?
How do you run a 30-day creator campaign, step by step?
Should I pay food influencers or just give them a free meal?
What should you say when an influencer walks in asking for free food?
Should my restaurant hire an influencer agency, use software, or do it myself?
How do I invite food influencers to my restaurant?
What should I do if a food influencer eats for free and never posts?
How do you find food creators who post in Spanish?
Should a restaurant boost Facebook posts or run real ads?
How do you set up Google Ads for a restaurant location?
Are food influencers better than Facebook ads for a restaurant?
How do you run Facebook and Instagram ads for one restaurant location?
How do you run paid ads for each franchise location separately?
When should you start marketing a new restaurant?
How do you market a new franchise location in a town that already knows the brand?
How does a franchisee market their own location?
How do you get your franchisor to approve a store’s marketing fast?
What is a franchise advertising co-op, and how does it work?
How do you promote a new restaurant before it opens?
Can a franchisee hire influencers without franchisor approval?
How do you sell Thanksgiving to-go meals and pies?
What Halloween promotions work for a restaurant?
How do you sell more gift cards over the holidays?
What should a restaurant do on Small Business Saturday?
How should a restaurant handle Veterans Day?
How do you build a 12-month restaurant marketing calendar?
When should restaurants start holiday marketing?
How do restaurants get more customers during football season?
How does an ice cream or froyo shop stay busy in winter?
What percentage of sales should a restaurant spend on marketing?
How do you track influencer results without promo codes or links?
Should a small restaurant chain start a loyalty program?
How much does it cost to get food influencers to my restaurant?
How do you price a limited-time offer so it makes money?
Is influencer marketing worth it for a small restaurant?
How much do food influencers charge in New York City?
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Social media
All 6 guides on Social media →TikTok, Instagram and Facebook for one restaurant: what still works and how diners find new places.
Is TikTok worth it for a small restaurant?
TikTok reaches young diners, but a store account costs manager hours each week.
6 min read·
How do hot pot restaurants get customers from TikTok?
Hot pot sells itself on video. Invite local creators to film a group meal, tag your location, and turn the comments into bookings.
7 min read·Where do diners discover new restaurants?
Word of mouth still leads restaurant discovery, but Gen Z finds new places on TikTok first.
6 min read·How do you run an Instagram giveaway for a restaurant?
Run an Instagram giveaway that brings local guests in.
7 min read·How should a taco shop or Mexican restaurant market itself?
How a taco shop or Mexican restaurant can stand out: film the plancha, price a weekly deal you can afford and speak to neighbors in Spanish.
7 min read·