Influencer marketing for quick service restaurants
Fast food marketing needs to move fast. You list your locations once. Our in-house team invites creators from our 300,000+ food-creator network. They post on the social platforms younger diners use.
How long does it take to launch a restaurant influencer campaign?
Setting it up takes as long as checking a draft and approving it. The videos take as long as the creators do. CreatoRain fills in the campaign's brief from your restaurant's website or one of your locations. You correct it, list your locations and approve the creators. Then CreatoRain's team sends the invitations and follow-ups. Each creator replies, books a visit and sends in their video in their own time.
Invitations go out only during the sending hours and within the daily email limit set on your campaign. So a long list of creators takes more than a day to reach. A creator who doesn't reply gets up to two follow-ups. For a limited-time offer, approve the campaign early enough for creators to visit while the offer runs.
You check a draft and approve
CreatoRain fills in the campaign's brief from your website or one of your locations. You correct it, list your locations and approve the creators. No emails go out before you approve.
CreatoRain sends and follows up
Invitations go out only in the campaign's sending hours and within its daily email limit. A creator who doesn't reply gets up to two follow-ups. CreatoRain drafts an answer to each reply; by default, a person (you or your CreatoRain specialist) reviews it before it is sent.
Creators set the pace
Each creator replies, books a visit at one of your locations for a date and time, visits, and sends in their video, all in their own time. That is why CreatoRain doesn't promise a date for the first video.
Built for quick service brands
Many locations and frequent menu launches. CreatoRain is built for the way QSR brands market.
Quick campaign setup
CreatoRain reads your restaurant's website and drafts the campaign's name and description, so an LTO or promotion starts from a draft, not a blank page.
Several creators per launch
One campaign invites creators from our network to visit your locations in every market.
Cost-effective reach
Make your budget go further with creators paid per finished video, and see every booking and video you paid for.
LTO promotion
Our team runs a campaign for each limited-time offer. It invites creators to try the new menu item.
Gen Z & Millennial reach
Connect with younger audiences through creators they follow and trust.
Every market you choose
Pick the markets you want. Our in-house team invites creators from our network to visit your locations there.
QSR marketing use cases
New menu item launch
Generate buzz for new items with content from creators who visit each of your locations.
Limited-time offers
Start a campaign ahead of your LTO so creators can visit while the offer runs.
Store openings
Build awareness for new location openings with visits from creators in our network.
Brand refresh
Reintroduce your brand to younger audiences through authentic creator content.
From brief to creator content
Creators book their visits on their own schedules, so approve the campaign ahead of your menu launch. No invitation goes out before you approve it. After that, you see each reply and booking as it comes in.
- Approve the campaign brief
- CreatoRain invites creators for you
- Creators accept, visit and create content
- Review the videos creators send
Frequently asked questions
Do I have to set up the campaign from scratch?
No. CreatoRain fills in the campaign's brief from your restaurant's website or one of your locations. You correct it, list your locations and approve the creators. No emails go out before you approve.
Does CreatoRain send every invitation at once?
No. CreatoRain sends invitations only during the sending hours and within the daily email limit set on your campaign, so a long list of creators takes more than a day to reach. A creator who doesn't reply gets up to two follow-ups; a reply from the creator cancels them, and an automatic out-of-office reply does not.
When will the first videos arrive?
That depends on the creators, so CreatoRain doesn't promise a date. Each creator replies, books a visit at one of your locations for a date and time they choose, visits, and then sends in their video. You see each reply, booking and video as it comes in.
Who answers the creators' replies?
CreatoRain drafts an answer to each reply. By default, a person on the CreatoRain team reviews it before it is sent. Rate negotiations are always handled by a person.
Do I have to confirm every booking?
Not unless you want to. In CreatoRain, you choose per location whether bookings are confirmed automatically or wait for you to confirm or decline them.
Ready to invite creators to your next menu launch?
Our in-house team invites creators from our 300,000+ food-creator network. Creators book their visit in the CreatoRain app. You see the videos they send in.