Who is #paid for?
#paid operates as a creator marketplace for brands and marketing agencies.[1] The #paid platform serves businesses across many different consumer industries.[2] Food and beverage brands and quick-service restaurants are among the supported categories.[2] Other supported sectors include travel and retail.[2] Marketers use #paid to create and manage creator marketing campaigns in one place.[3] You log into the marketplace to find partners for your next collaboration.[1] The software provides access to a network of authenticated social media creators.[3] #paid requires every social account to be authenticated before joining the network.[3]
You match with creators who pitch creative concepts for your campaign.[3] The marketplace supports content production ranging from user-generated videos to studio-level assets.[2] Creators adapt their production style to match your specific marketing goals.[2] You approve the creative concepts and the final content for your brand.[3] Marketers can license the resulting creator content for other advertising channels.[3] You can repurpose the assets for digital ads and out-of-home marketing.[3] You can also license creator handles to turn the content into paid social ads.[3]
#paid provides a dedicated team of strategists for every campaign.[2] #paid experts help develop your campaign strategy using industry benchmarks and research.[1] The internal team manages the schedule and deliverables for your marketing program.[2] #paid staff can handle the back and forth communication with creators for you.[2] #paid scales campaigns for media agencies.[4]
How do CreatoRain and #paid compare?
Who finds the creators?
#paid maintains a network of creators who opt in to join the platform.[2] Every social account is authenticated before a creator joins the #paid network.[3] The #paid marketplace features creators across more than 150 different categories.[3] The #paid platform includes categories like finance and home improvement.[3] Creators raise their hand and send a brief pitch explaining why they fit the #paid campaign.[3] Each creator also includes a brief creative concept with the pitch.[3] #paid highlights the creators that fit the campaign.[3] Marketers review creator data before launching a #paid campaign.[3] #paid provides access to creator lifestyle data like an upcoming home or car purchase.[2] #paid reports that 92 percent of creator matches are approved in the first round.[2]
CreatoRain is built for restaurants rather than for every kind of business. CreatoRain's food creators review restaurants. CreatoRain's in-house team invites creators from its food-creator network. The network is there before you sign up.
On #paid, creators send a brief pitch for your campaign, while CreatoRain's in-house team invites creators from its food-creator network.[3] The #paid marketplace includes more than 150 creator categories, whereas CreatoRain is built for restaurants and features food creators.[3] A #paid campaign involves reviewing creator pitches, while a CreatoRain campaign does not wait for creators to be found.[3]
Who contacts the creators?
Every creator sends a pitch explaining why the creator fits the marketing campaign.[3] Creators also send a brief creative concept for the campaign.[3] A dedicated team of strategists can handle the back and forth communication with creators.[2] The dedicated team ensures deliverables are handed off on time for the brand.[2] Marketers approve the creative and copy without managing direct communication with creators.[3] Standardized pricing means restaurant marketers never negotiate rates for content creation and usage rights.[3] Contracts and legal work needed to launch campaigns are integrated with the marketplace.[3] The platform automatically pays creators once the marketing campaign is completed.[3]
Restaurant marketers do not send a single email to creators during the campaign. CreatoRain's in-house team handles every creator reply. CreatoRain's in-house team follows up with the creators until each video is posted.
On #paid, creators send a brief pitch for the campaign, while CreatoRain's in-house team runs the outreach.[3] A #paid strategist can handle the back and forth communication, while CreatoRain's in-house team handles every creator reply.[2] The #paid platform automates creator payments after the campaign, while CreatoRain's in-house team pays the creators.[3]
How does a campaign get set up?
Marketers launch campaigns on #paid by reviewing pitches from interested creators.[3] Every interested creator sends a brief pitch and a creative concept for the campaign.[3] #paid highlights the creators that fit well with the campaign goals.[3] Creators develop creative concepts and create content that resonates with their audience.[3] #paid integrates the contract and legal work needed to launch these campaigns.[3] Marketers must approve the creative concepts and copy before any content goes live.[3] Marketers can also lock in rates before the campaign begins.[2]
Restaurant marketers set up one campaign on CreatoRain. You simply add your locations to the platform. Bookings confirm automatically by default for a new location. A new location can join a running campaign on any day. Adding a new location requires no separate campaign setup. Creators book their own visit directly in the CreatoRain app.
Marketers review creator pitches to launch a campaign on #paid, while restaurant chains set up one campaign on CreatoRain.[3] #paid requires marketers to approve creative concepts before launch, whereas you simply add your locations to start a CreatoRain campaign.[3]
Who runs the day-to-day work?
#paid strategists proactively work with you to make sure every campaign is on schedule.[3] The #paid team manages the campaign schedules and deliverables for you.[2] You retain full control over the creative and copy approval.[3] #paid integrates the contract and legal work you need to launch campaigns with the marketplace.[3] You have access to standardized pricing for content creation and usage rights.[3] You do not need to negotiate or haggle over content pricing on #paid.[3] Creators receive automatic payments on #paid once the campaign is completed.[3] #paid strategists meet with you to walk through campaign results and insights.[3] #paid also offers live campaign reviews to discuss results and strategy.[2]
You cover one to two meals from your own menu per creator visit. Nothing is paid to the creator in cash on top of the price.
#paid strategists manage schedules and deliverables, while CreatoRain's in-house team runs the campaign for every client.[2] You approve the creative concepts on #paid, while on CreatoRain you host the visit and confirm bookings unless auto-confirm is on.[3]
What do you see afterwards?
#paid provides live campaign reporting for marketers.[3] The #paid platform refreshes campaign data every twenty four hours.[3] You can track performance against competitive benchmarks and industry norms.[2] #paid offers brand lift studies to measure overall campaign impact.[2] Brand lift studies assess audience consumption behaviors and comment sentiment.[3] The studies also measure message pull through and creative attributes.[3] Marketers learn what content and creative elements resonate with the audience.[1] A dedicated team of strategists hosts a campaign wrap up.[3] The strategists walk you through campaign results and future strategy.[3] You gain insights to optimize your overall creator marketing program.[2] #paid helps your team understand what is working and why.[3]
CreatoRain builds a report for the restaurant. CreatoRain's report counts each creator's booked visit by location. CreatoRain also tallies the final videos submitted and approved. CreatoRain does not measure foot traffic or restaurant sales. CreatoRain does not measure social media reach or video views.
#paid refreshes campaign data every twenty four hours, while CreatoRain counts each booked visit by location.[3] #paid measures performance with brand lift studies, while CreatoRain does not measure reach or views.[2] #paid strategists walk you through campaign results, while CreatoRain tallies the submitted and approved videos.[3]
What does it cost?
Marketers can book a demo on the #paid website.[3] #paid offers standardized pricing for content creation and usage rights.[3] Marketers never have to haggle or negotiate with creators.[3] #paid lets you lock in content-licensing rates before the campaign, or license the content after it goes live.[2] Creators are paid automatically once the campaign is completed.[3] The platform handles automated creator payments for the marketers.[3]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. The price is the same for any number of locations. You host the visit and cover the meal.
#paid lists no price and asks you to book a demo, while CreatoRain charges the same price per video.[3] #paid offers standardized pricing for content creation, and CreatoRain includes the creator's pay in the price.[3] #paid pays creators automatically after the campaign, while CreatoRain requires no cash payment on top of the price.[3]
When is #paid the better pick?
#paid is a better fit when a brand wants creators to pitch concepts for its campaign and wants to license their content for paid social ads.[3] #paid lets you license creator content for print materials and out of home marketing.[3] #paid also lets you repurpose creator content for in flight entertainment.[3] You can license creator handles to run paid social advertisements through #paid.[3] #paid offers options ranging from user generated content to studio level production.[2] #paid supports businesses across industries like finance, travel, health and home improvement.[3] #paid provides access to creator lifestyle data like an upcoming wedding or a new pet.[2] #paid features a large network of diverse creators from niche categories.[2]
Every creator sends you a brief pitch explaining why they fit your campaign on #paid.[3] You have full control over the creative and copy that goes live.[3] #paid provides access to creator data before a campaign goes live.[3]
Why does a restaurant chain pick CreatoRain?
A campaign does not wait for creators to be found. Every creator on #paid sends a brief pitch and a creative concept for your campaign.[3] Dedicated strategists at #paid proactively work with you to keep campaigns on schedule, and CreatoRain's in-house team runs the campaign for every client.[3] A new location can join a running campaign any day.
Experts at #paid handle the back and forth communication with creators, and CreatoRain's in-house team runs the outreach.[2] You do not send a single email to find creators. CreatoRain's in-house team pays the creators and follows up until each video is posted. Live campaign reporting on #paid is refreshed every twenty-four hours to show performance against industry norms.[3]
CreatoRain charges no monthly fee, and the price is the same for any number of locations. Marketers on #paid access standardized pricing for content creation and usage rights so they never negotiate with creators.[3] CreatoRain is a done-for-you restaurant influencer marketing service. The service is built for restaurant chains, franchises and multi-location food and drink businesses with brick-and-mortar locations.