Who is Heepsy for?
Heepsy is an influencer marketing platform for e-commerce and direct-to-consumer brands.[1] Marketing agencies and software companies also use Heepsy for creator campaigns.[1] Heepsy is built for small and mid-size teams running influencer programs.[1] Large teams and agencies can get custom plans with dedicated support.[2] Heepsy connects brands with creators across four social media networks.[1] You manage the entire collaboration workflow from a single Heepsy dashboard.[1]
Heepsy functions as a mix of a search database and an influencer marketplace.[1][3] You search a creator database using filters for niche and audience size.[1] Heepsy provides audience checks to identify suspicious followers before you spend money.[1] You organize creators and campaign agreements into separate project workspaces.[1] Heepsy also includes a marketplace where you publish campaign offers.[3] Creators who have opted into the marketplace browse these offers and apply.[3] You review the interested applicants and approve the right creators for your brand.[3] Heepsy does not mention restaurants or brick-and-mortar food franchises as a target audience.
Heepsy connects directly to Shopify and WooCommerce for online store integrations.[1] You can upload your own customer lists to see which followers are creators.[4] Heepsy lets you filter search results by audience location and demographics.[4] Heepsy offers a dedicated account manager on custom plans to help refine strategies.[2][5] Brands launching influencer marketing for the first time can use Heepsy without an enterprise budget.[1] You can share a branded application page to recruit creators from your own traffic.[1]
How do CreatoRain and Heepsy compare?
Who finds the creators?
Heepsy provides a search database of creators across multiple social media platforms.[4] You search the database using plain language prompts or specific keyword filters.[4] The search tool lets you filter results by niche and audience size.[1] Heepsy allows you to search by audience attributes like location and age.[4] You can also find lookalikes of a creator you already trust.[4] Heepsy allows you to exclude creators by keyword or location from your search results.[2] You can also upload your customer list to see which of them are creators.[4] Heepsy also features an influencer marketplace where opted-in creators browse brand campaigns.[3] You publish an offer to the marketplace and wait for interested creators to apply.[3] A user can promote a marketplace offer to show it to more creators.[3] You review each applicant and filter them by category and audience.[3] You approve the applicants you want and drop them straight into a project.[3]
CreatoRain is built for restaurants, not for every kind of business, and CreatoRain's food creators review restaurants. CreatoRain's in-house team invites creators from its food-creator network.
A user searches for creators on Heepsy, while CreatoRain's in-house team invites creators from its food-creator network.[4] You find creators or wait for marketplace applications on Heepsy, whereas a CreatoRain campaign does not wait for creators to be found.[3] Heepsy serves direct brands and agencies, while CreatoRain is built exclusively for restaurants.[1]
Who contacts the creators?
Heepsy lets you contact creators individually or in bulk using editable templates.[5] You send these outreach emails directly from inside a campaign workspace.[5] An email drafting tool helps you write messages to the creators.[5] You can set up automated follow-up sequences for anyone who misses the first email.[5] Creators receive your messages in their regular email inbox without signing up for an account.[5] Replies route back into your Heepsy inbox and your regular email address.[5] You manage the active conversations and negotiate terms directly with each creator.[5][6] Paid plans limit outreach to 300 emails or up to 2K mailing sequences a month.[2]
You do not send a single email to any creator.
On Heepsy you contact creators yourself using templates, while CreatoRain's in-house team runs the outreach.[5] You set up automated follow-up sequences on Heepsy, whereas CreatoRain's in-house team follows up until each video is posted.[5] You manage creator replies in your Heepsy inbox, while CreatoRain's in-house team handles every creator reply.[5]
How does a campaign get set up?
Heepsy organizes every campaign in its own workspace called a Project.[1] A brand can publish a campaign offer to the marketplace using a guided wizard.[3] The wizard walks a brand through deal type, location, description, media, and creator requirements.[3] A brand can also search the database and save a shortlist of creators to a Project.[4] The same creator can sit in several campaigns at once without records mixing.[1] Agencies can run campaigns across multiple clients in organized Projects.[1] A brand can keep an offer live to steadily collect new creator applications over time.[3] Heepsy also allows a brand to push the offer to relevant creators by email.[3] A brand reviews interested creators who already want to work with them.[3] Approved creators move straight into a campaign Project for management.[3]
A new location can join a running campaign any day. Bookings confirm automatically by default for a new location.
Heepsy organizes every campaign in its own workspace called a Project, while CreatoRain operates with one campaign.[1] On Heepsy you search the database or publish a marketplace offer, whereas on CreatoRain you add your locations to one campaign.[3][4] Creators apply to a Heepsy campaign, while creators book their own visit in the CreatoRain app.[3]
Who runs the day-to-day work?
You contact creators and manage every reply in an inbox inside Heepsy.[5] A user can set automatic follow-ups for anyone who does not reply.[5] You track the deliverables and agreements for each creator collaboration.[1] Heepsy collects the published posts and stories automatically.[1] The data stays in the system even if a creator later deletes the post.[1] A user pays creators by card without leaving the Heepsy platform.[6] The platform holds your funds until the creator delivers the agreed work.[6] You can set up recurring payments for ongoing partnerships.[6] You can assign tracking links and let Heepsy calculate commissions automatically.[6] A support agent or account manager mediates any disputes over the work.[6] Heepsy does not mention offering an in-house team to run the daily campaign tasks.
What's left for you: host the visit, and confirm bookings unless auto-confirm is on. Nothing is paid to the creator in cash on top of the price.
You track deliverables and manage replies on Heepsy, while CreatoRain's in-house team runs the campaign for every client.[1] A user pays creators by card on Heepsy, while CreatoRain's in-house team pays the creators.[6]
What do you see afterwards?
Heepsy builds these campaign reports automatically as the campaign runs.[7] Heepsy updates these automated campaign reports in real time online.[7] Heepsy reports cover the campaign output and the total cost.[7] Heepsy also reports on the campaign efficiency and the revenue.[7] A user connects an online store to the platform.[7] Heepsy tracking links count the clicks for each individual creator.[7] Heepsy provides estimated results and cost before a deal closes.[7] A user can compare creators and campaigns side by side.[7] A marketer can share a live report link with leadership.[7] Heepsy allows a user to edit reports before sharing them.[7] A user can rename the report and change the currency.[7] Heepsy builds these reports without manual assembly at the end.[7]
CreatoRain does not measure the campaign ROI or video reach. CreatoRain does not measure the views on any submitted videos.
Heepsy reports cover campaign output and cost, and CreatoRain's report counts each creator's booked visit by location.[7] Heepsy tracks clicks through tracking links for each creator, and CreatoRain counts the videos submitted and approved.[7] Heepsy connects to online stores to track conversions, and CreatoRain does not measure foot traffic or sales.[7]
What does it cost?
Heepsy offers a free plan for a brand to start searching for creators.[2] Paid plans start with the Starter tier at $89 a month billed monthly.[2] The Starter tier costs $69 a month when billed annually.[2] The Plus plan costs $199 a month billed monthly or $149 a month billed yearly.[2] Heepsy's Advanced tier is $299 billed monthly, or $229 a month on yearly billing.[2] Large teams can request custom pricing with dedicated support and custom contract terms.[2] The plans cap how many search results and outreach emails a brand gets each month.[2] Heepsy requires no annual lock-in for any of its paid monthly plans.[2] A brand can cancel anytime and keep access until the end of the billing period.[2] On Heepsy you pay each creator yourself, for a single post or a deliverable.[6] Heepsy holds the funds for a short window to protect the payment.[6]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. A restaurant chain pays the same price for any number of locations. A restaurant provides one or two meals from the menu per creator visit.
Heepsy charges a monthly subscription fee for platform access, while CreatoRain charges no monthly fee.[2] A user pays creators on Heepsy, while CreatoRain includes the creator's pay in its per-video price.[6]
When is Heepsy the better pick?
Heepsy is a better fit when an online store or agency wants to search a creator database and run outreach itself, connected to Shopify or WooCommerce.[1][4] Heepsy is built for marketing agencies and online stores.[1] Heepsy connects directly to a Shopify or WooCommerce online store.[1] A Heepsy user can upload a customer list to identify potential brand ambassadors.[2] A Heepsy user can filter search results by audience age, gender, location and interests.[4] The Heepsy platform supports product-seeding campaigns for brands sending physical items.[3] CreatoRain does not measure foot traffic, sales, ROI, reach, or views.
A brand can search a database of creators.[4] Heepsy offers a marketplace where opted-in creators apply to campaigns.[3] A brand can also share a branded application page to recruit from an existing audience.[3] Heepsy lets a brand negotiate the deliverables and compensation with each creator.[6] A Heepsy user can pay creators by card inside the platform.[6] On custom plans, Heepsy provides a dedicated account manager to help refine outreach templates and strategy.[2][5]
Why does a restaurant chain pick CreatoRain?
A campaign does not wait for creators to be found. Heepsy offers a search database of creators across four social networks, while CreatoRain's food-creator network is ready before you sign up.[4] A location can join a running campaign any day.
CreatoRain is a done-for-you restaurant influencer marketing service for restaurant chains and franchises with brick-and-mortar locations. Heepsy lets you contact creators in bulk with templates, while CreatoRain's in-house team runs the outreach.[5] You do not send a single email. Heepsy routes messages through its system so creators reply from their normal inbox without needing an account.[5] CreatoRain's in-house team pays the creators and follows up until each video is posted.
CreatoRain charges the same per-video price for every client. Heepsy offers a free plan, then paid plans billed monthly or annually without an annual lock-in.[1]