Who is Influencer Hero for?
The platform also serves marketing agencies running influencer campaigns for multiple clients.[1] Influencer Hero provides a customer relationship management system to organize your influencer program.[2] You log into the software to search a global database of social media creators.[3] You manage the entire campaign end to end within the Influencer Hero system.[1]
E-commerce brands connect Influencer Hero directly to platforms like Shopify and WooCommerce.[4] You use the software to dispatch physical products to creators for product seeding campaigns.[4] Influencer Hero syncs with your online store inventory to track the cost of goods sold.[5] You can also generate custom discount codes and trackable affiliate links for each creator.[6]
The standard plan includes consultation and training to help your team learn the software.[2] Higher subscription tiers provide a dedicated account manager to assist your marketing staff.[2] Influencer Hero offers a partner directory if you want to hire a marketing agency.[7] You can browse the directory to find a freelancer or agency for full-service campaign execution.[7]
How do CreatoRain and Influencer Hero compare?
Who finds the creators?
Influencer Hero provides a global database of creators.[3] A user searches for creators on Instagram.[3] Influencer Hero also includes creators from TikTok and YouTube.[3] A restaurant marketer searches this database using keywords or plain language.[3] Influencer Hero offers filters for location down to the city.[3] A user can also filter by audience age and gender.[3] Influencer Hero finds lookalikes of creators with similar audiences.[3] Influencer Hero identifies creators who already follow a specific Instagram page.[3] A user searches for creators who signed up for a newsletter.[3] Influencer Hero integrates with Shopify and Klaviyo to find influential customers.[3] Influencer Hero detects fake followers in a creator's audience.[3] Influencer Hero shows the demographic breakdown of a creator's audience.[3] Influencer Hero provides analytics on past performance.[3] Influencer Hero provides verified contact details for the creators.[3] A user runs the search process to find the right creators.[3]
CreatoRain's food creators review restaurants. The network is ready before you sign up. CreatoRain's in-house team invites creators from its food-creator network. A campaign does not wait for creators to be found.
Influencer Hero requires a user to search a database, while CreatoRain's in-house team invites creators from its network.[3] Influencer Hero provides a database for many kinds of businesses, whereas CreatoRain is built specifically for restaurants.[3]
Who contacts the creators?
On Influencer Hero, you build automated email sequences to contact creators.[8] A software tool generates a personalized sentence for each outreach email.[8] You can also send messages through Instagram and WhatsApp.[8] You can use a spam score checker to review your emails before sending them.[8] The platform sends automated follow-up emails to increase the response rate.[8] You manage the replies and negotiate the terms with each creator.[8] Enterprise users get unlimited reach-outs every month.[2]
CreatoRain's in-house team runs the outreach, so you don't send a single email. CreatoRain's in-house team handles every creator reply.
On Influencer Hero, you build automated email sequences, while CreatoRain's in-house team runs the outreach.[8] Influencer Hero integrates with ChatGPT to automate messages, while CreatoRain's in-house team handles every creator reply.[8]
How does a campaign get set up?
Influencer Hero requires you to build and manage campaigns within its customer relationship management system.[1] The Standard plan lets you run three campaigns at a time.[2] Upgrading to the Pro plan allows you to run twenty campaigns.[2] You start a campaign by searching the global database to find creators.[3] Customers from your e-commerce store or newsletter can also join a campaign.[3] You then set up automated email sequences to invite those creators.[8] You can also reach creators through Instagram direct messages and WhatsApp.[8] Influencer Hero does not state how to add a new physical location to a running campaign.
You add a location, and the in-house team invites and pays the creators. A new location can join a running campaign any day. Opening a new restaurant does not require building a separate campaign.
Influencer Hero requires you to build campaigns in its system, while CreatoRain runs one campaign for you.[1] You add creators to an Influencer Hero campaign board yourself, whereas CreatoRain's in-house team invites them and they book their own visit.[3] The Influencer Hero Standard plan allows three campaigns at a time, while one CreatoRain campaign holds all your locations.[2]
Who runs the day-to-day work?
Influencer Hero provides a customer relationship management system for managing influencer campaigns.[1] You run automated email sequences and send Instagram direct messages to creators.[8] You dispatch products to creators directly from the deal page.[4] You generate unique affiliate links and discount codes for each creator.[6] You review submitted invoices from the payout manager before releasing funds.[6] You process creator payouts using bank transfers like ACH or SEPA.[6] Influencer Hero offers consultation and training to help you manage campaigns.[2] Pro plan subscribers receive a dedicated account manager for additional support.[2] Enterprise clients can request hands-on strategic support for campaign execution.[2]
You provide one or two meals from your own menu per creator visit. Nothing is paid to the creator in cash on top of the price. What's left for you: host the visit, and confirm bookings unless auto-confirm is on.
Influencer Hero provides software for you to manage campaigns, while CreatoRain's in-house team runs the campaign for every client.[1] Influencer Hero detects published posts automatically, whereas CreatoRain's in-house team follows up until each video is posted.[2] You run automated email sequences on Influencer Hero, while on CreatoRain you host the visit and the in-house team handles the creators.[8]
What do you see afterwards?
Influencer Hero provides an automated reporting dashboard for your campaign.[5] The software tracks contacts and responses across the outreach funnel.[5] The dashboard also monitors onboarded creators and published posts.[5] A reporting table ranks creators by clicks and referrals.[5] You monitor earned media value and referred orders in one view.[5] The system tracks email open rates and bounce rates.[5] The software also monitors unsubscribe rates for the email accounts.[5] A product report shows the cost of goods sold.[5] The dashboard breaks down the influencer mix by follower size.[5] The platform calculates return on ad spend for your campaign.[5] The system calculates customer acquisition cost for the brand.[5] You can spot seasonal dips in response rates over time.[5] The platform generates exportable reports to share with your team.[5]
CreatoRain's report counts each creator's booked visit by location. The report also counts the videos submitted and approved.
Influencer Hero tracks clicks and referrals, while CreatoRain's report counts the visits creators book at each location.[5] Influencer Hero monitors published posts, and CreatoRain does not measure reach or views.[5]
What does it cost?
Influencer Hero charges $649 a month for the Standard plan with one seat.[2] The Pro plan costs $1,049 a month and includes three seats.[2] The Business plan runs $2,490 a month and offers eight seats.[2] Paying quarterly saves 20 percent versus the monthly billing rate.[2] Paying yearly saves 30 percent compared to billing each month.[2] Every Influencer Hero plan requires a 3-month minimum term.[2] Enterprise plan pricing requires contacting the sales team for a custom quote.[2] The Enterprise plan includes unlimited reach-outs and unlimited influencer payouts.[2] Influencer Hero passes creator payout fees through at cost.[6] Payout fees start at 0.4 percent for an ACH transfer.[6]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. The price remains the same for any number of locations.
Influencer Hero bills a monthly subscription fee, while CreatoRain charges per video with no monthly fee.[2] Influencer Hero charges payout fees starting at 0.4 percent, but CreatoRain includes the creator's pay in the video price.[6]
When is Influencer Hero the better pick?
Influencer Hero is a better fit when a D2C brand runs its own outreach by email, Instagram DMs and WhatsApp, and gives each creator an affiliate link.[1][6][8] Influencer Hero is built for direct-to-consumer brands, e-commerce businesses and agencies.[1][4] On Influencer Hero, you can generate an affiliate link and a discount code for each creator.[6] Influencer Hero includes a tool to automatically ship products to creators and track every delivery.[1] CreatoRain does not measure foot traffic, sales, ROI, reach or views.
Influencer Hero lets you search a database of Instagram, YouTube and TikTok creators.[3] On Influencer Hero, you can filter a search by location down to the city.[3] Influencer Hero allows you to send automated email sequences with follow-ups.[8] Influencer Hero also lets you reach creators through Instagram DMs and WhatsApp.[8] Influencer Hero points you to agencies in its partner directory for a full-service campaign.[7]
Why does a restaurant chain pick CreatoRain?
CreatoRain operates as a done-for-you influencer marketing service for restaurant chains and franchises. Influencer Hero users search a global database, while CreatoRain has a food-creator network, ready before you sign up.[3] A new brick-and-mortar location can join a running CreatoRain campaign any day.
Brands run their own outreach on Influencer Hero, while the in-house CreatoRain team runs the outreach.[8] A restaurant marketer using CreatoRain does not send a single email. The in-house CreatoRain team pays the creators and follows up until each video is posted. Influencer Hero tracks clicks, referred orders and total sales on an automated reporting dashboard.[5] The CreatoRain report counts each creator booked visit by location and the videos submitted and approved.
The in-house CreatoRain team runs the campaign for every client at the same price per video.