Who is Insense for?
Insense is a creator marketplace for user-generated content and creator ads.[1] The platform is built for direct-to-consumer brands, mobile apps and advertising agencies.[1] Insense does not mention restaurants or physical retail locations on its pages. Brands use the marketplace to scale creator content and influencer partnerships.[1] The system helps teams run organic social campaigns and paid influencer ads.[1] Agencies can use the software to introduce new creative services to clients.[2]
Insense offers a self-service platform for teams wanting control over their campaigns.[1] Marketers manage user-generated content and influencer campaigns from start to finish.[1] Users can integrate campaigns across TikTok and Meta marketing funnels.[1] The software connects directly with Shopify for product seeding campaigns.[1] The platform supports product unboxing videos and affiliate program promotions.[1] Advertisers can run sponsored ads from a creator's handle on Meta.[2] TikTok Spark Ads allow brands to turn content into in-feed ads.[2] Brands can collaborate directly with TikTok Shop affiliates for promotional videos.[2]
Insense also provides managed services for brands seeking guidance and support.[1] A dedicated platform manager can handle campaign launches and manage creator operations.[3] The in-house creative team offers user-generated content production and influencer seeding.[2] Experts handle creative research, concept development and the collection of deliverables.[3] The post-production service transforms raw footage into video ad creatives.[3] Most brands use a mix of self-service tools and managed service solutions.[1] Insense offers customizable service packages tailored to specific marketing needs.[1]
How do CreatoRain and Insense compare?
Who finds the creators?
Insense offers a creator marketplace across thirty-five countries.[1] Insense also allows you to filter profiles by follower count and specific hashtags.[2] Insense provides a managed influencer scouting service at an extra cost to find matching creators.[3] A brand launches a creative brief on the Insense platform and waits for creators to apply.[4] Insense reviews each brief before sending it to creators through the Insense mobile app.[4] Insense states that most brands start receiving creator applications within forty-eight hours of posting.[1] Insense states that at least five applicants will match the profile specified in your creative brief.[2]
CreatoRain is built specifically for restaurants rather than serving every kind of business. CreatoRain's food creators review restaurants. The in-house team at CreatoRain invites creators directly from this dedicated food-creator network. A restaurant campaign on CreatoRain does not wait for new creators to be found.
Insense serves direct-to-consumer brands and agencies, while CreatoRain is built for restaurants.[1] A marketer filters the Insense marketplace to find creators, whereas the CreatoRain in-house team invites creators.[2] On Insense, most brands start getting applications within 48 hours of posting a brief, while CreatoRain's network is ready before you sign up.[1]
Who contacts the creators?
Insense provides an automated outreach tool to contact influencers for marketing campaigns.[1] Insense states the outreach tool can reach a global database of influencers.[1] Creators receive notifications and view the brief through the Insense mobile app.[4] Creators submit a bid to the brand after viewing the brief.[4] Brands review applications from interested creators and use a direct chat feature to communicate.[4] The brand decides which creators to work with after reviewing the applications on the campaign page.[4] Insense does not say who follows up with creators to ensure content delivery on self-service plans. Brands can hire a dedicated platform manager to handle creator communication and management at an extra cost.[3] The dedicated platform manager service starts at $2,500 a month.[3]
Insense requires the brand to chat with responding creators directly, while CreatoRain's in-house team runs the outreach.[4] Insense encourages you to negotiate pricing with creators, while CreatoRain's in-house team handles every creator reply.[4] You discuss barter deals in an Insense chat, whereas you do not send a single email with CreatoRain.[4]
How does a campaign get set up?
A client starts an Insense campaign by filling out a creative brief.[4] The user specifies the desired creator profile in the brief.[2] Creators view the approved brief in the mobile app and submit a bid.[4] The client selects creators from the applications to join the campaign.[4] A brand must top up a balance to pay creators for the campaign.[4] The user manages the campaign directly on the self-service platform.[1] Insense pages do not explain how a restaurant adds a physical location to a campaign.
Bookings confirm automatically by default for a new location. A new location can join a running campaign any day.
An Insense user starts a campaign by filling out a creative brief, while a CreatoRain client sets up one campaign.[4] Creators submit a bid to an Insense brief, while creators book their own visit in the CreatoRain app.[4]
Who runs the day-to-day work?
Insense provides a self-service platform where users manage campaigns from start to finish.[1] You chat directly with creators on Insense to discuss campaign details and negotiate pricing.[4] You review the submitted content and can request up to three revisions.[2] You approve the final content and click a button to release the creator's payment.[4] Insense offers a Dedicated Platform Manager starting at $2,500 a month.[3] The platform manager handles creator communication and collects final deliverables.[3] Creator payments are not included in the manager fee and must be budgeted separately.[3] You can also purchase a package from $3,500 for eight custom videos.[3] The package includes creator costs and covers creative research and content production.[3]
CreatoRain charges every client the same price per video. What's left for you: host the visit, and confirm bookings unless auto-confirm is on. You host the visit and provide one or two meals from your menu per creator visit. You pay nothing to the creator in cash on top of the price.
Insense offers a self-service platform or a Dedicated Platform Manager from $2,500 a month, while CreatoRain's in-house team runs the campaign for every client.[1][3] You click a button to release creator payments on Insense, while CreatoRain's in-house team pays the creators.[4]
What do you see afterwards?
Insense offers performance tracking services for user-generated content and social media influencer marketing campaigns.[1] Insense collects data on the number of followers for every registered creator.[4] Insense calculates the average cost of likes or comments for the registered creators.[4] Insense analyzes the creator audience by geography, gender, age, and interests.[4] Insense displays this audience data in the form of charts on the advertiser interface.[4] Insense allows advertisers to view these statistics when a creator responds to a brief.[4] Insense integrates directly into social media advertising platforms to provide reporting and analytics.[4] Insense provides full reporting for targeted paid advertisements using a creator handle.[4] Insense offers these reporting features to help brands run social marketing campaigns.[4]
CreatoRain does not measure foot traffic or total sales for the restaurant chain.
Insense calculates the cost of likes or comments, while CreatoRain does not measure reach or views.[4] Insense provides full analytics for paid advertisements, and CreatoRain counts booked visits and approved videos.[4] Insense analyzes the audience by age and gender, and CreatoRain reports the booked visits by location.[4]
What does it cost?
Insense's Trial plan costs $650 a month for one month.[2] The Trial plan upgrades automatically to a quarterly plan.[2] The Brand plan is billed quarterly at $500 a month, with a lower rate when paid yearly.[2] Insense's Agency tier runs $800 a month on quarterly billing.[2] Quarterly plans renew automatically every 3 months.[2] Creator payments are not included in these subscription fees.[2] User-generated content campaigns on Insense start at $100 per video.[2] Insense adds a 20 percent marketplace fee to creator payments on the Trial plan.[2] The marketplace fee drops to 10 percent on the Brand plan.[2] The marketplace fee is 7 percent on the Agency plan.[2] A Dedicated Platform Manager costs from $2,500 a month without creator costs.[3] Ready-To-Go videos cost from $3,500 for eight custom videos with creator costs included.[3]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. The price remains the same for any number of locations. A restaurant provides one or two meals from the menu per creator visit.
Insense bills a subscription, quarterly or yearly after the trial, while CreatoRain charges no monthly fee.[2] Insense adds a marketplace fee to creator payments, while CreatoRain charges the same price per video.[2]
When is Insense the better pick?
Insense is a better fit when a DTC brand or agency wants UGC and raw assets it can reuse in future ads.[1][2] Insense is built for direct-to-consumer brands and advertising agencies.[1] The platform covers more than thirty verticals across thirty-five countries.[3] Insense supports product seeding campaigns where brands ship physical items.[1] Insense provides raw footage for paid social channels and supports affiliate campaigns.[1] Insense creators can deliver organic posts to their own audience.[2]
You filter the Insense marketplace by follower count and hashtags.[2] Insense allows you to negotiate pricing directly with creators in a chat.[4] Insense offers post-production services like adding text overlays or royalty-free music.[3] A brand can request up to three revisions on Insense.[2] Insense also allows you to reuse received content for future ads.[2]
Why does a restaurant chain pick CreatoRain?
A campaign does not wait around for creators to be found from scratch. You create one campaign and simply add your restaurant locations. Any new location can easily join a running campaign on any given day. Insense requires users to fill in a creative brief and send it for review.[4]
Insense offers a Dedicated Platform Manager from $2,500 a month, while CreatoRain's in-house team runs the campaign.[3] CreatoRain relies on an in-house team to run the creator outreach. You do not have to send a single email to any creator. CreatoRain pays the creators and consistently follows up until each video is posted. Insense users are encouraged to negotiate on pricing directly with individual creators.[4]
CreatoRain does not measure foot traffic, sales, ROI, reach or views. Insense users pay creators separately, whereas CreatoRain charges per video, the creator's pay included.[2] CreatoRain operates as a done-for-you service for multi-location food and drink businesses.