Who is Invyted for?
Invyted operates as a software platform connecting brands with a network of influencers.[1] The service specifically targets restaurants alongside salons and other experiences.[2] Invyted also mentions serving cafes and fast food brands on its website.[3] You can use the platform if your locations operate in London or other major UK cities.[1] Invyted currently supports businesses located in New York City as well.[1] Invyted does not list availability for other regions across the United States.
You create different types of promotional offers for influencers to browse.[2] Invyted offers multiple collaboration formats including scheduled Invytes and private events.[3] The Invytes category covers brand experiences that require advance planning.[3] You can host events where multiple influencers attend your venue together.[2] You can also create Anytime offers for casual walk-in visits.[3] The Anytime options are most common for cafes and fast food brands.[3] Invyted gives you the final say on which influencers you accept for request-based offers.[3] The software functions as a marketplace where you list available opportunities.[2]
You must outline the deliverables you require for each collaboration.[3] The platform sets a minimum requirement of two Instagram stories or one TikTok.[3] Creators on Invyted can commit to creating extra content for a collaboration.[3] Invyted requires influencers to tag your brand handle in every social post.[3] You manage all your active offers and collaborations directly through the software.[2] Invyted does not offer an in-house team to run the daily operations for you.
How do CreatoRain and Invyted compare?
Who finds the creators?
Invyted provides a network of independent creator accounts with more than ten thousand followers.[3] Creators on Invyted must produce original content to join the platform.[3] Invyted reserves full discretion over which accounts are approved for the platform.[3] You list an offer on Invyted and wait for influencers to request it.[2] Influencers might not be selected if their niche is not the right fit.[3] Rejections are not uncommon for influencers applying to collaborate with brands.[3] Influencers on Invyted can also instantly book available slots for certain experience offers.[3] Invyted offers include events, anytime redemptions and scheduled experience bookings.[3] Invyted allows influencers to participate in multiple collaborations at once.[3] Invyted currently operates in London, major United Kingdom cities and New York City.[1] Invyted does not state exactly how long a campaign waits for influencers to make requests. Invyted is completely free of charge for all participating creators.[3] Influencers on Invyted can choose which platform to post on.[3]
CreatoRain is built for restaurants, and CreatoRain's food creators review restaurants. CreatoRain is not built for every single kind of business. CreatoRain has a food-creator network, ready before you sign up. CreatoRain's in-house team invites creators from its food-creator network for your campaign.
You list an offer on Invyted for influencers to request, whereas CreatoRain's in-house team invites creators.[2] Influencers on Invyted must have over ten thousand followers, while CreatoRain focuses on food creators.[3]
Who contacts the creators?
You list an offer on the Invyted platform for influencers to browse.[2] Influencers can instantly book available slots or request a suitable date and time for a visit.[3] You review incoming requests and have the final say on which influencers to accept.[3] You also check availability before approving an influencer request to change a booking time.[3] Invyted asks influencers to post content within forty-eight hours of a collaboration.[3] Invyted sends creators reminders to post and freezes an account after 14 days without a post.[3] Influencers email Invyted support if they experience an issue with a brand product or service.[3] Invyted pages do not say if you must message influencers directly to coordinate a visit.
CreatoRain's in-house team runs the outreach, so you do not send a single email. CreatoRain's in-house team handles every creator reply.
You review requests to accept influencers on Invyted, while CreatoRain's in-house team handles every creator reply.[3] Invyted sends post reminder notifications to influencers, while CreatoRain's in-house team follows up until each video is posted.[3]
How does a campaign get set up?
To start a campaign on Invyted, you list an offer for your restaurant.[2] Invyted provides four different offer types for a new campaign.[3] An Invyte offer asks influencers to book a specific date and time in advance.[3] For request-based offers, brands have the final say on who they accept.[3] Brands can offer products for influencers to redeem whenever it suits them.[2] An Anytime offer allows influencers to walk in and redeem the offer in the store.[3] Event offers can be instantly booked or requested by influencers, and brands have the final say on who attends.[3] Brands schedule influencer visits at specific dates and times for their campaigns.[2] Invyted's pages do not explain how a restaurant chain adds multiple locations to one campaign.
A new location can join a running campaign any day. Bookings confirm automatically by default for a new location. Creators book their own visit directly in the CreatoRain app.
On Invyted you list an offer for influencers to request, while on CreatoRain you add your locations to one campaign.[2] Invyted allows brands to schedule specific visit dates, whereas creators book their own visit in the CreatoRain app.[2]
Who runs the day-to-day work?
Invyted requires a restaurant chain to manage RSVPs for event offers in the dashboard.[2] A restaurant has the final say on who to accept for request-based offers on Invyted.[3] Invyted requires a restaurant to check availability before approving requests to change a collaboration time.[3] Influencers on Invyted should ideally post content within 48 hours of a completed collaboration.[3] The Invyted tracking system picks up posted content if the restaurant is tagged correctly.[3] Invyted freezes an influencer account if content remains unposted after 14 days.[3] Invyted asks influencers to email the support team to resolve issues with broken redemption codes.[3] Invyted asks influencers to email the support team to report issues with a product.[3] Invyted does not state who follows up with influencers outside of automated post reminders.
What's left for you: host the visit, and confirm bookings unless auto-confirm is on. A restaurant hosts the visit and covers one or two meals from the menu. A restaurant pays nothing in cash to the creator on top of the price.
A restaurant checks availability for rescheduled visits on Invyted, while on CreatoRain bookings confirm automatically by default for a new location.[3] Invyted requires a restaurant to manage RSVPs for event offers, while CreatoRain runs the campaign for every client.[2]
What do you see afterwards?
Invyted provides an analytics dashboard to review these influencer collaborations.[1] The Invyted dashboard tracks every influencer post in real time.[2] Invyted also tracks engagement for the published social media content.[2] A restaurant brand can see the reach of each campaign in the Invyted dashboard.[2] Invyted does not state if the dashboard breaks down metrics by your specific franchise locations.
CreatoRain's report counts each creator's booked visit by specific location. CreatoRain does not measure foot traffic or actual restaurant sales. CreatoRain does not measure financial ROI for a restaurant chain.
Invyted tracks engagement and reach in an analytics dashboard, while CreatoRain does not measure reach or views.[2] Invyted tracks every post in real time, while the CreatoRain report counts the videos submitted and approved.[2]
What does it cost?
Invyted publishes no brand price on its website. Brands provide an experience or product for the creator to redeem in exchange for content.[2] A restaurant chain might offer a casual dining meal or send products directly to influencers.[2] A creator can usually bring one guest to the restaurant and occasionally a few more.[3] The exact details of what a creator receives are outlined in the offer overview.[3] Creators can commit to creating more content to increase their chances of being selected.[3]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. CreatoRain charges the exact same price for any number of restaurant locations.
On Invyted you book a demo to get a price, while CreatoRain charges $300 a video.[1] Invyted requires a brand to provide the experience, and CreatoRain asks the brand to cover the meal.[2]
When is Invyted the better pick?
Invyted is a better fit when a restaurant, salon or experience in London, another major UK city or New York City wants to choose its own influencers.[1][2][3] Invyted is also built around restaurant visits, with scheduled bookings, events and walk-in Anytime offers.[2][3] Brands on Invyted can list offers to send beauty products directly to creators.[3] Marketers on Invyted can host events where multiple creators attend together.[2] An Anytime option on Invyted lets creators walk in and redeem offers at cafes.[3]
Invyted requires an independent account with more than ten thousand followers and original content.[3] Content creators on Invyted can commit to extra deliverables to improve their chances of being selected.[3] Invyted tracks every published post in a real-time analytics dashboard.[1] CreatoRain does not measure foot traffic or track campaign reach.
Why does a restaurant chain pick CreatoRain?
CreatoRain is a done-for-you restaurant influencer marketing service for franchises with brick-and-mortar locations. A campaign does not wait for creators to be found because the network is already there. Invyted asks brands to list separate offers for influencers to request, while CreatoRain runs one campaign.[2] A location can join a running campaign any day of the week. CreatoRain's in-house team runs the campaign for every client at the same price per video.
CreatoRain's in-house team runs the outreach so you do not send a single email. Invyted gives brands the final say on who they accept for request-based offers.[3] CreatoRain's in-house team pays the creators and follows up until each video is posted.
Invyted tracks every post in an analytics dashboard, while CreatoRain counts booked visits and approved videos.[1] CreatoRain charges no monthly fee, and the price is the same for any number of locations.