Who is IZEA for?
IZEA offers influencer marketing solutions for businesses of all sizes.[1] IZEA serves brands across industries like retail and restaurants.[2] IZEA provides a mix of software platforms and managed services.[3][1] The IZEA Creator Marketplace lets marketers and creators find each other.[1] You can search the marketplace for talent or create casting calls.[4] Creators can then pitch the casting calls for brand collaborations.[4] The ZED platform acts as a marketing operations software tool.[5] You can plan campaigns and collaborate with creators on the ZED platform.[5] IZEA does not state how many restaurant clients use the platform.
IZEA operates as a full-service influencer agency for your brand.[6] The IZEA team handles creator sourcing and onboarding for managed campaigns.[7] IZEA builds creator programs to align with specific business goals.[2] The IZEA content studio produces scripted or unscripted creator content.[6] IZEA amplifies creator content with paid media and targeted ads.[2] IZEA integrates click-to-cart experiences for social commerce campaigns.[6] IZEA also organizes real-world events to connect brands with fans.[6]
IZEA offers a generative AI suite called FormAI for brands.[3] You can use FormAI to ideate campaigns and generate visual inspiration.[3] Marketers also use FormAI to optimize campaign copy and search engine terms.[3] IZEA structures relationships for one-time collaborations or long-term creator partners.[7] IZEA manages sponsorships and ambassadorships across any campaign duration.[2][7] IZEA manages creator programs of any size.[7] IZEA works with a full range of creators from celebrity to nano.[7] IZEA partners with voices across the creator economy for restaurant campaigns.[8]
How do CreatoRain and IZEA compare?
Who finds the creators?
IZEA partners with voices across the creator economy, from local foodies to celebrity chefs.[8] Brands search the Creator Marketplace to find and hire creators.[4] Marketers can also create casting calls for creators to review and submit pitches.[4] The ZED platform lets you search for talent, define your goals, and receive creator recommendations.[5] For managed campaigns, the in-house team handles sourcing and onboarding creators across programs of any size.[7] IZEA brings structure and scale to every campaign.[7] IZEA does not state how long a campaign waits while creators are found.
CreatoRain is built for restaurants, not for every kind of business. CreatoRain's network is ready before you sign up.
IZEA partners with creators across the creator economy, while CreatoRain's food creators review restaurants.[8] Brands search the IZEA Creator Marketplace for talent, whereas CreatoRain's in-house team invites creators from its food-creator network.[3]
Who contacts the creators?
IZEA can make business deals with creators.[6] An in-house legal team negotiates contracts to secure the partnership.[7] IZEA staff members handle creator relationship management throughout the campaign.[6] The platform handles creator payments from end to end.[5] Marketers post casting calls to invite pitches from interested creators.[4] Brands review the submitted pitches to find the right match.[3] Marketers can initiate a chat with a creator on the platform.[4] Brands can purchase listings on the platform.[4] The ZED platform includes a tool for creator relationship management.[5] Marketers use ZED to partner with creators in one place.[5] IZEA provides clear communication and fast payments to creators.[7]
CreatoRain's in-house team follows up until each video is posted.
Brands on the IZEA Creator Marketplace initiate chats with creators, while CreatoRain's in-house team runs the outreach so you do not send a single email.[4] IZEA staff manage creator relationships on its campaigns, while CreatoRain's in-house team handles every creator reply.[6]
How does a campaign get set up?
IZEA offers managed services and access to the Creator Marketplace.[1] Marketers using the Creator Marketplace create casting calls for creators to pitch.[3] Brands can search for talent and purchase listings.[4] A Marketer Pro subscription is required to post casting calls on the platform.[4] Clients wanting a managed service request a proposal for the team to build the strategy.[1] The agency handles sourcing creators and managing logistics across multiple markets for managed campaigns.[8] Campaigns scale from one market to many for restaurant brands.[8] ZED is a platform provided to plan campaigns and receive creator recommendations.[5] IZEA pages do not specify exactly how a brand adds a single new location to an active marketplace campaign.
You add a location, and the in-house team invites and pays the creators. Creators book their own visit directly in the CreatoRain app.
IZEA marketers review and accept pitches on its marketplace, while a CreatoRain client adds its locations to one campaign.[3] IZEA handles production from one market to many, while a new location can join a running CreatoRain campaign any day.[8]
Who runs the day-to-day work?
IZEA offers fully managed influencer marketing execution and measurement for campaigns.[1] An IZEA team handles sourcing, onboarding, managing, and reporting across creator programs.[7] Dedicated dealmakers and an in-house legal team negotiate contracts.[7] Marketers use the ZED platform to review, refine, and approve content on their own schedule.[5] The ZED platform automates execution workflows to optimize campaigns continuously.[5] Marketers track campaign results in real time on the ZED platform.[5] IZEA handles creator payments from end to end with full transparency.[5] Brands using the Creator Marketplace review submitted pitches from creators.[4] Marketers on the Marketer Pro plan initiate one-on-one chats to collaborate with creators.[4]
What's left for you: host the visit, and confirm bookings unless auto-confirm is on. You host the visit and cover one or two meals from your own menu per creator visit. Nothing is paid to the creator in cash on top of the price.
IZEA offers fully managed execution for brands, while CreatoRain's in-house team runs the campaign for every client.[1] Marketers use IZEA's ZED platform to review and approve content, whereas CreatoRain's in-house team follows up until each video is posted.[5] IZEA's platform handles creator payments end to end, while CreatoRain's in-house team pays the creators.[5]
What do you see afterwards?
IZEA provides real-time data analytics and reporting for your restaurant campaigns.[6] The agency team reports on managed campaigns for a restaurant brand.[7] The ZED platform includes a feature called Creator Intelligence Analytics.[5] Marketers track campaign results in real time through this software platform.[5] The software measures the impact of every creator partnership for the brand.[5] The platform allows marketers to analyze performance and optimize campaigns.[3] Marketer Pro accounts on the Creator Marketplace include social and performance analytics.[4] IZEA offers campaign reporting to help marketers understand the results.[3] The analytics tools show the performance of the published content.[5]
CreatoRain does not measure sales for a marketing campaign. CreatoRain does not measure reach for the submitted videos.
IZEA provides real-time data analytics and reporting, while CreatoRain counts each creator's booked visit by location.[6] IZEA includes social and performance analytics with Marketer Pro, whereas CreatoRain tallies the videos submitted and approved.[4] IZEA measures the impact of every creator partnership, but CreatoRain does not measure foot traffic.[5]
What does it cost?
IZEA prices its fully managed influencer marketing services by proposal.[1] Marketers can access the IZEA Creator Marketplace for free on a basic plan.[1] The free plan costs $0 per month forever and provides basic access.[4] IZEA provides a Marketer Pro plan designed for custom marketing projects.[4] The Marketer Pro plan costs $129 per month billed monthly.[4] Buyers can pay $99 per month billed annually for Marketer Pro.[4] IZEA does not list the price for its ZED marketing operations platform.
The price remains the same for any number of locations.
IZEA charges $129 per month billed monthly for Marketer Pro, while CreatoRain charges no monthly fee.[4] IZEA prices fully managed campaigns by proposal, whereas CreatoRain charges $300 a video, the creator's pay included.[1]
When is IZEA the better pick?
IZEA is a better fit when a brand wants a creator marketplace, a content studio, and dealmakers backed by an in-house legal team.[3][6][7] IZEA operates a Creator Marketplace where marketers search for talent.[3] Marketers can create casting calls directly on the IZEA platform.[4] Creators pitch their available work to the brand on IZEA.[4] IZEA serves businesses across industries like retail and consumer packaged goods.[2] IZEA offers a platform for brands to license virtual talent.[3] Brands can also build their own proprietary virtual creators on IZEA.[3] IZEA produces brand activations that connect brands with fans.[6] IZEA promotes real-world moments across social platforms.[6]
IZEA develops scripted or unscripted creator-led content through a content studio.[6] IZEA provides social commerce strategies to stimulate direct in-platform purchases.[6] IZEA integrates click-to-cart experiences for platforms like Instagram and TikTok.[6] CreatoRain does not measure foot traffic, sales or video views. IZEA tracks campaign results and measures performance in real time.[5] IZEA negotiates creator rates using data benchmarks from past collaborations.[7] IZEA utilizes dedicated dealmakers alongside an in-house legal team.[7] IZEA provides a generative AI suite for creating visual inspiration.[3] Brands can optimize their campaign copy and SEO on IZEA.[3]
Why does a restaurant chain pick CreatoRain?
A campaign does not wait for creators to be found. IZEA builds creator programs to match creators and platforms with your business goals.[2] IZEA's team sources creators for each managed campaign, while CreatoRain's network is ready before you sign up.[7] A location can join a running campaign any day.
IZEA manages sponsorships and collaborations for brands.[2] CreatoRain's in-house team runs the outreach so you do not send a single email. CreatoRain's in-house team runs the campaign for every client at the same price per video.
IZEA tracks campaign results in real time, while CreatoRain counts the videos submitted and approved.[5] CreatoRain's report counts each creator's booked visit by location. IZEA measures the impact of every creator partnership through its marketing operations platform.[5] CreatoRain charges the same per-video price for every client, the creator's pay included.