Who is Modash for?
Modash is a software platform built for brands to run influencer marketing programs.[1] Modash states clearly that the company is not an agency or a marketplace.[1] Clients use the software themselves to manage their creator partnerships.[1] Modash provides the software tools but does not run the campaigns for you.[1] Creators do not browse a marketplace to apply for your brand campaigns.[1] The platform focuses primarily on e-commerce brands with Shopify stores.[1] Modash integrates directly with Shopify to sync orders and discount codes.[1] Modash does not mention specific features for restaurant chains or brick-and-mortar locations.
Over 2,600 in-house teams use Modash to run paid partnerships.[1] Marketers use the platform to find creators and manage relationships from one place.[1] Users can run paid partnerships and affiliate programs through the software.[1] Modash allows brands to send products to creators directly from the platform.[1] The software acts as a customer relationship management tool for influencer contacts.[1] Users organize collaborations and keep track of partnership details within the system.[1] Modash brings multiple influencer marketing tasks under one roof for your team.[1] Marketers avoid jumping between different tools and spreadsheets to manage their work.[1]
Modash requires a marketer to operate the tools and execute the strategy.[1] You handle the day-to-day work of running the influencer marketing program.[1] Modash provides the software infrastructure while you remain in full control.[1] Marketers can create discount codes and affiliate links for their campaigns.[1][2] Modash serves as an operating system for your entire creator marketing strategy.[1]
How do CreatoRain and Modash compare?
Who finds the creators?
Modash lets your team search public Instagram, TikTok and YouTube creators and contact them yourself.[1][2] You search the database yourself to find matches for your restaurant.[1] Modash provides search filters for location and engagement metrics.[1] You can also type natural language into an AI search tool.[2] Another feature lets you upload reference images to find matching creators.[2] You can import customer emails to see which customers have social media influence.[2] Modash also identifies lookalike creators with similar audiences to ones you know.[2] Users organize creators into manageable lists by sorting and filtering.[2] You can save profiles to a list with one click in bulk.[2] Modash does not invite the creators or run the search process for you.[1]
CreatoRain is built for restaurants, not for every kind of business. CreatoRain's food creators review restaurants. The network is ready before you sign up.
Modash gives you tools to search for creators yourself, while CreatoRain's in-house team invites creators from its network.[1] Modash lets you filter creators across categories by niche, whereas CreatoRain is built for restaurants.[1]
Who contacts the creators?
Modash connects with Gmail or Outlook to organize your messages.[1] You email creators yourself from inside the Modash platform.[2] Modash provides full creator context in profile sidebars while emailing without switching tabs.[2] Modash cleans creator names and removes emojis for your email templates.[2] Users can send up to 100 personalized emails a day to multiple creators at once.[2] You can build automated email sequences with specific timing and exit rules.[2] Outreach comes from your actual brand email address rather than a generic platform inbox.[2] Conversations sync automatically between Modash and your email provider.[2] Modash includes a team inbox to view previous team conversations with creators.[2] Modash tracks email open rates and bounce rates across your templates.[2] Smart filters help you view only conversations with creators in your inbox.[2] You create payment requests to receive creator invoices inside the Modash dashboard.[2]
CreatoRain's in-house team handles every creator reply.
You email creators yourself on Modash, while CreatoRain's in-house team runs the outreach, so you don't send a single email.[2] Modash offers automated email sequences for follow-ups, whereas CreatoRain's in-house team follows up until each video is posted.[2] You create payment requests for creators on Modash, while CreatoRain's in-house team pays the creators.[2]
How does a campaign get set up?
Modash provides a customer relationship management tool to organize campaigns from start to finish.[1] Users import creators into Modash using social handles or email addresses.[2] Users set statuses and add labels or notes for each creator.[2] Users create custom columns with text or numbers to organize campaign details.[2] Users can make changes across multiple creators and campaigns at the same time.[2] Users can download a creator profile document showing metrics and content history.[2] Modash users can set up automated email flows with timing and exit rules.[2] Modash's pages do not explain how a restaurant adds a physical location to a campaign. Teams can share inboxes and assign campaign ownership across different team members.[2]
One campaign holds all your locations. A restaurant location can join a running campaign any day. Creators book their own visit in the CreatoRain app.
Modash users organize campaigns by importing creators and creating custom columns, while you add your locations to one campaign on CreatoRain.[2] Modash teams share inboxes to manage campaigns, while CreatoRain's in-house team invites and pays the creators once you add a location.[2]
Who runs the day-to-day work?
Modash is a software tool you use yourself to run your influencer marketing program.[1] You manage relationships by setting statuses and adding notes for each creator on your list.[2] You send emails from inside Modash using a Gmail or Outlook sync to communicate with creators.[2] Modash automatically collects sponsored posts based on tags, mentions, or keywords.[2] Modash alerts you if a creator misses a required hashtag, mention, or keyword.[2] You review the content to spot posts missing ad disclosures before it is too late.[2] Modash collects creator invoices, approves them, and handles the payouts.[2] You track your payment balances and view your spending on a dashboard.[2]
What's left for you: host the visit, and confirm bookings unless auto-confirm is on. You host the visit and cover one or two meals from your own menu per creator visit. Nothing is paid to the creator in cash on top of the price.
Modash is a software tool you use yourself to run your program, while CreatoRain's in-house team runs the campaign for every client.[1] Modash automatically collects sponsored posts based on tags, whereas CreatoRain's in-house team follows up until each video is posted.[2] You manage statuses and notes on Modash, while on CreatoRain you host the visit and the in-house team handles the creators.[2]
What do you see afterwards?
Modash provides a campaign dashboard with an aggregated report across social platforms.[2] The software tracks campaign metrics and collects content automatically.[2] Modash reports show earned media value per creator and per campaign.[2] The platform calculates cost per mille and return on ad spend for each campaign.[2] Modash generates unique promo codes and tracking links.[2] The dashboard provides an overview of affiliate revenue insights.[2] The platform captures sponsored posts based on tags and sends alerts when a creator misses a required hashtag.[2] The software spots posts missing ad disclosures.[2] You can export campaign results in a spreadsheet file.[2] You see instant analytics for every piece of content in real-time.[2] The dashboard shows order statuses alongside creator posts.[2] Modash tracks payment balances and shows spending at a glance.[2]
CreatoRain's report counts each creator's booked visit by location and the videos submitted and approved. CreatoRain does not measure foot traffic, nor does CreatoRain measure sales. CreatoRain does not measure ROI. CreatoRain does not measure reach, nor does CreatoRain measure views.
Modash generates discount codes, while CreatoRain does not measure sales.[1] Modash provides an affiliate dashboard, whereas CreatoRain does not measure ROI.[2] Modash captures content automatically using tags, while CreatoRain counts the videos submitted and approved.[2]
What does it cost?
Modash offers a fourteen-day free trial with no credit card required.[1] Modash pricing starts at $199 per month.[1] The Modash Essentials plan costs $2,388 when paid yearly.[2] The Modash Enterprise plan starts at $14,700 yearly.[2] Modash limits the Essentials plan to one hundred tracked creators.[2] Modash limits the Performance plan to two hundred and fifty tracked creators.[2] On the yearly Performance plan, creator payouts are fee-free up to $10,000 a year, then a 5% fee applies above that.[2] Modash applies a five percent fee on Enterprise payouts above a $100,000 yearly limit.[2] Modash processes creator payouts in thirty-six currencies across more than one hundred and eighty countries.[2] Modash does not state if the subscription covers creator pay.
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. CreatoRain charges the exact same price for any number of locations.
Modash lists subscription plans starting at $199 monthly when paid yearly, while CreatoRain charges no monthly fee.[2] Modash requires you to fund creator payouts separately, while CreatoRain includes the creator's pay in its per-video price.[2] Modash's price goes up with usage, while CreatoRain's price is the same for any number of locations.[2]
When is Modash the better pick?
Modash is a better fit when an e-commerce or DTC brand wants full control, with its own team emailing creators from Gmail or Outlook.[1] Modash lets a brand send payments to creators in over 180 countries.[2]
Modash includes an affiliate management feature to automate commission payouts.[2] Modash integrates with e-commerce stores to generate unique promo codes.[2] A user can import customer emails to find the creators among them.[2] Modash lets a brand send products at scale and track what gets posted automatically.[1] Modash gives a user the tools to manage lists and organize creators.[2]
Why does a restaurant chain pick CreatoRain?
CreatoRain is a done-for-you restaurant influencer marketing service for restaurant chains and franchises. Modash offers a software platform for brands to run campaigns themselves, while CreatoRain runs the campaign for every client.[1] A campaign does not wait for creators to be found. Modash provides search filters for location and niche to find creators.[1] You search Modash for creators across platforms, whereas CreatoRain's in-house team invites creators from its food-creator network.[1] A location can join a running campaign any day.
Modash syncs with Gmail or Outlook for your outreach, while CreatoRain's in-house team runs the outreach.[1] You do not send a single email to any creator. Modash automatically tracks campaign metrics and content across social platforms.[1]
Modash lists plans starting at $199 a month billed yearly, whereas CreatoRain bills per video.[2] Modash offers a fourteen-day free trial with no credit card required to test the software.[1]