Who is Popular Pays for?
Popular Pays operates as an influencer marketing platform and a creator marketplace.[1] Popular Pays provides software and an in-house team for campaign execution.[2] The platform serves brands and marketing agencies across several different industries.[1] Popular Pays includes a food and cooking category alongside other industries like travel and beauty.[1] Marketing managers and content strategists use the platform to run social media campaigns.[3] The software helps a restaurant marketer generate custom content for the brand.[4] Popular Pays provides a single hub to centralize all of your work with influencers.[1]
You use the platform to collaborate with digital creators on custom content creation.[1] Popular Pays allows you to generate new visuals to post on your social media pages.[1] The software helps you build a library of on-brand assets for your business.[1] You can request branded visuals or atmospheric pieces tailored to your specific marketing needs.[1] Popular Pays lets you repurpose this approved content across your other marketing channels.[1] The platform integrates with other software to help you reuse your content easily.[5]
Approved assets go into a content library on the software platform.[5] You can search this digital library by objects or scenery to find specific assets.[5] Popular Pays allows you to download these approved assets in bulk to your computer.[5] You can publish approved content directly to TikTok and Pinterest.[5] Popular Pays also supports publishing directly to your other social media accounts.[5] The software gives you a single space to access and share all creator assets.[5]
How do CreatoRain and Popular Pays compare?
Who finds the creators?
Popular Pays offers a marketplace of creators who opt into the community.[3] Popular Pays features creators across many industries.[1] Popular Pays provides a specific category for food and cooking creators.[4] You filter the database by audience size.[2] You also search by social network and skill.[2] Popular Pays provides an artificial intelligence tool to help craft the campaign brief.[3] Popular Pays uses another artificial intelligence tool to check creators for brand safety.[3] The campaign goes live on the platform.[2] Creators review the live campaign and apply to participate.[2] You review the applications to choose creators for the project.[2] Popular Pays does not state exactly how long a campaign waits for applications.
CreatoRain's food creators review restaurants; CreatoRain is built for restaurants, not for every kind of business. The network is ready before you sign up.
You search a database on Popular Pays, while CreatoRain's in-house team invites creators from its network.[1] Popular Pays serves brands across many industries, whereas CreatoRain is built for restaurants.[3] Creators apply to your live campaign on Popular Pays, but a CreatoRain campaign does not wait for creators to be found.[2]
Who contacts the creators?
Popular Pays centralizes every aspect of creator collaboration in one place.[6] On Popular Pays, creators apply to participate in a live campaign.[2] A brand reviews the applications to choose the participating creators.[2] Marketers communicate directly with creators through the platform's Threads feature.[6] The Threads feature replaces long email chains for campaign collaboration.[6] A restaurant marketer uses the platform to track product shipments.[6] Marketers also ask for edits and approve content within the platform.[6] Popular Pays allows marketers to invite specific creators to campaigns.[6] Marketers use custom labels to track creators across different campaigns.[6] A brand creates curated lists to organize the chosen creators.[6] Popular Pays manages the contracts and legal matters for the campaign.[1] Popular Pays handles direct creator payments to eliminate administrative tasks.[3]
CreatoRain's in-house team runs the outreach to the food creators. You do not send a single email for the campaign. CreatoRain's in-house team handles every creator reply. CreatoRain's in-house team follows up until each video is posted.
On Popular Pays, marketers message creators directly through the Threads feature, while CreatoRain's in-house team handles every creator reply.[6] Popular Pays handles direct creator payments to eliminate administrative burdens, and CreatoRain's in-house team also pays the creators.[3]
How does a campaign get set up?
On Popular Pays, you create an account and set up a profile to start.[2] You create a campaign and outline the specific project details.[2] You write a campaign brief to define the ideal creator and brand guidelines.[6] You specify the demographics of the target audience for the campaign.[2] Creators apply to participate once the campaign goes live on the platform.[2] You can also track creators using custom labels and create curated lists.[6] You can invite creators from these lists to join specific campaigns.[6] Popular Pays pages do not state how to add multiple physical locations to one campaign. Popular Pays pages do not mention if a new store can join an active campaign. Popular Pays pages do not state if creators book their own visits.
You add a location, and the in-house team invites and pays the creators. A new location can join a running campaign on any day. Creators book their own visit directly in the CreatoRain app.
On Popular Pays, you write a campaign brief, while on CreatoRain you add a location and the in-house team invites the creators.[6] You create a campaign on Popular Pays, while one CreatoRain campaign holds all your locations.[2]
Who runs the day-to-day work?
Popular Pays provides software and a team to execute influencer campaigns.[2] Marketers talk with creators through a messaging feature on the platform.[6] Marketers can track product shipments and communicate directly with creators.[6] Popular Pays keeps invoicing and legal matters in one place.[6] Popular Pays also offers a managed service where its team runs the campaign.[2] The managed service includes creator management and content reviews.[3] Popular Pays manages the entire payment process and handles contracts.[3] The Popular Pays team establishes goals before launch and analyzes the results afterwards.[3]
You host the visit and cover one or two meals from your own menu per creator visit. Nothing is paid to the creator in cash on top of the price.
Popular Pays offers software and campaign execution, while CreatoRain's in-house team runs every campaign.[2] On Popular Pays, marketers track product shipments and message creators directly, while on CreatoRain you host the visit and confirm bookings unless auto-confirm is on.[6]
What do you see afterwards?
Popular Pays provides a dashboard with live data on post performance.[7] A proprietary database on Popular Pays compares campaign performance against industry benchmarks.[7] You monitor cross-campaign metrics to make data-driven decisions on the platform.[7] Real-time campaign management allows immediate issue resolution during a live campaign.[7] Popular Pays's team sets key performance indicators before the launch.[3] The managed service team delivers a detailed analysis after the campaign ends.[3] You generate custom PDF reports broken down by campaign or individual creator.[7] Popular Pays also tracks specific influencer data and individual post performance.[7]
CreatoRain's report counts each creator's booked visit, by location. The report also counts the videos submitted and approved. CreatoRain does not measure foot traffic, sales, ROI, reach or views.
Popular Pays tracks post performance, while CreatoRain does not measure reach or views.[7] Popular Pays offers custom PDF reports on post performance, while CreatoRain counts booked visits and approved videos.[7]
What does it cost?
Popular Pays lists no plan price; its managed packages are quoted through a demo, and its platform starts with an account signup.[1][2] Buyers talk to a client partner to discuss a package.[1] Each influencer sets a standard rate.[2] The brand is responsible for paying the influencer rate.[2] Popular Pays adds a 10% service fee on each campaign.[2] Popular Pays manages the entire payment process for the brand.[3] Popular Pays handles contracts and direct creator payments.[3]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. The price is the same for any number of locations. You provide 1-2 meals from your own menu per creator visit.
Popular Pays quotes its managed packages through a demo, while CreatoRain charges a set price per video.[1] Popular Pays charges a 10% service fee on each campaign, while CreatoRain's price per video already includes the creator's pay.[2]
When is Popular Pays the better pick?
Popular Pays is a better fit when a brand team wants to review creator applications itself, or buy a managed service that runs the whole campaign, paid media included.[2] Popular Pays supports campaigns across many different business sectors.[3] Popular Pays' marketplace has a food category that includes restaurant influencers.[4] Popular Pays offers official partnerships with several ecommerce platforms.[3] You can publish approved assets directly to TikTok.[5] Popular Pays provides a centralized library to filter approved assets.[5] A paid media execution service is available on Popular Pays.[2] Popular Pays provides a dashboard with live data from your campaign.[2]
Popular Pays lets you search its creator community by demographic.[1] You can also filter the marketplace by audience size.[2] You can communicate directly with creators through the Popular Pays Threads feature.[6] Popular Pays lets you track product shipments to the participating creators.[6] You can organize creators using custom labels on Popular Pays.[6]
Why does a restaurant chain pick CreatoRain?
Popular Pays' creators opt in to its community; CreatoRain's food-creator network is ready before you sign up.[3] A campaign does not wait for creators to be found on CreatoRain. Popular Pays lets you write a campaign brief and review the creators who apply to participate.[2] A location can join a running campaign any day.
Popular Pays offers a managed service team to execute a campaign, while CreatoRain's in-house team runs every client's campaign at the same price per video.[2] CreatoRain runs the outreach so you do not send a single email. Popular Pays provides a Threads feature to communicate directly with creators.[6] CreatoRain pays the creators and follows up until each video is posted.
CreatoRain has no monthly fee. CreatoRain is a done-for-you restaurant influencer marketing service for restaurant chains and franchises with brick-and-mortar locations.