Who is Sup for?
Sup is a fully-managed platform and done-for-you service.[1] The service is built for any brand that works with creators at any scale.[1] Sup also serves retail, e-commerce, hotel and CPG brands.[1] Sup caters to restaurant chains and multi-site groups.[2] Sup sources creators for every location.[2] Head office monitors all the creator activity in one dashboard.[2] Restaurant campaigns focus on creator tastings and online reviews.[1]
One brief covers every restaurant location.[2] Sup takes the administrative work off your team.[1] The brief and every approval stay with you.[1] You approve or reject creators at three different check points, starting with a shortlist matched to your niche.[1] The negotiated terms appear in your dashboard for your approval.[1] The final check point requires you to approve every post before publication.[1] You watch the campaign happen live in your dashboard.[1]
Sup offers eighteen campaign strategies in its playbook.[1] You can choose influencer product seeding or brand ambassador programs.[1] Sup supports geo-clustered micro activations and brand ambassador programs.[1] You can mix these strategies for your specific goals.[1] Sup runs whichever campaign you pick.[1] Agencies can use Sup to execute work, keeping the client while the platform handles the execution.[1]
How do CreatoRain and Sup compare?
Who finds the creators?
Sup avoids using a recycled database.[1] The system reads the entire category before contacting a creator.[1] Sup builds a shortlist from verified Instagram and TikTok data.[1] Sup matches creators to a specific brief down to the neighborhood.[1] One brief sources local micro-creators for every location in a chain.[2] Sup groups what a creator posted about in the last 90 days.[1] The search filters options by likely fee range and tone of voice.[1] Sup finds creators based on image and video metadata from their feed.[1] The tool filters creators by visual style and color palette.[1] The platform matches the audience behind the creator using real demographics.[1] Sup does not state if creators must have prior restaurant experience.
CreatoRain's food creators review restaurants; CreatoRain is built for restaurants, not for every kind of business. CreatoRain has a food-creator network, ready before you sign up. A campaign does not wait for creators to be found.
Sup searches Instagram and TikTok live, and CreatoRain invites creators from its existing food-creator network.[1] Sup works across categories, restaurants included, while CreatoRain is built only for restaurants.[1]
Who contacts the creators?
Sup pairs team members with technology to run the outreach.[1] Sup writes the initial messages and sends them to creators.[1] Sup chases the creators and replies to their questions.[1] Sup manages the day-to-day messages throughout the campaign.[1] No emails or direct messages land on your team.[1] Sup negotiates the fees and deliverables with the creators.[1] Sup bills you once per campaign and pays every creator.[1] Sup handles the tax paperwork in each country.[1]
CreatoRain's in-house team handles every creator reply.
Sup writes and sends the outreach messages, and CreatoRain's in-house team runs the outreach.[1] Sup never asks you to send direct messages, and you send no emails on CreatoRain.[1] Sup manages the day-to-day messages, and CreatoRain follows up until each video is posted.[1] Sup pays every creator and bills you once, and CreatoRain's in-house team pays the creators.[1]
How does a campaign get set up?
You write one brief on Sup to cover every location.[2] Sup sources creators for each site down to the neighborhood.[1] Sup builds a campaign with a shortlist and scripts before work starts.[1] You approve or reject the creator shortlist at the first check point.[1] You approve the negotiated rates and the content before anything publishes.[1] Sup handles contracts and usage rights during the setup process.[1] You see the final terms appear in a dashboard.[1] Sup runs the campaign through seven stages from intelligence to payment.[1]
Bookings confirm automatically by default for a new location. A new location can join a running campaign any day. Creators book their own visit in the CreatoRain app.
You write one brief on Sup, while you add your locations to one campaign on CreatoRain.[2] Sup sources creators for each site, while CreatoRain's in-house team invites the creators for each location you add.[2] Sup says creators are matched in 48 hours, while a CreatoRain campaign does not wait for creators to be found.[2]
Who runs the day-to-day work?
The team at Sup writes the outreach messages and chases creators for a reply.[1] Sup reviews every piece of content during the active campaign.[1] You must approve every draft before Sup posts the content.[1] Sup pays all the creators and handles the tax paperwork in each country.[1] A live dashboard from Sup lets you watch the campaign progress at any time.[1] Sup negotiates fees and deliverables with hundreds of creators at once.[1] Sup collects the creator addresses and tracks the parcels for you.[1] One invoice from Sup bills you exactly once per active campaign.[1] Sup reconciles the performance bonuses and repost rights for you.[1] Every creator status and cost stays live in the dashboard from Sup.[1]
What's left for you: host the visit, and confirm bookings unless auto-confirm is on.
Sup requires you to approve every draft before the content posts, and on CreatoRain you host the visit and the in-house team handles the creators.[1] Sup pays creator fees in every currency, and on CreatoRain you pay the creator nothing in cash on top of the price.[1]
What do you see afterwards?
Sup provides a live dashboard showing every creator and result.[1] Sup tracks every creator post three times a day for the brand.[1] Sup connects content to clicks using promo codes and affiliate links.[1] Sup shows exactly which creators drive revenue for a brand.[1] For restaurants, Sup says its campaigns bring footfall, bookings and Google reviews, with covers tracked.[1] Sup rolls reporting up centrally for multi-location restaurant groups.[2] Sup verifies purchases using receipts directly in the dashboard.[1] For hotels, Sup tracks the bookings, direct traffic and reviews that follow a creator stay.[1] Sup sends alerts when a campaign passes a key performance threshold.[1] Sup monitors creator activity by brand and category.[1]
CreatoRain does not measure foot traffic, sales, ROI, reach or views.
Sup tracks every creator post three times a day, while CreatoRain counts the videos submitted and approved.[1] Sup connects content to clicks and revenue, while CreatoRain does not measure sales or ROI.[1] Sup rolls reporting up centrally, while CreatoRain counts booked visits by location.[2]
What does it cost?
Sup charges you $0 a month to use the platform.[1] You only pay creators for posts that go live on Sup.[1] Sup bills you once per campaign for the completed work.[1] Sup takes its own share out of the creator's pay.[1]
CreatoRain charges $300 a video, the creator's pay included. CreatoRain charges no monthly fee. The price remains the same for any number of locations. You host the visit and cover the meal: 1-2 meals from your own menu per creator visit.
Sup charges you $0 a month, while CreatoRain also requires no monthly fee from the restaurant.[1] On Sup each creator quotes a fee you approve, while on CreatoRain every video costs the same.[1]
When is Sup the better pick?
Sup is a better fit when a brand wants to approve every creator and draft itself, with each sale tracked through a creator's code and link.[1] Sup also serves restaurant chains: one brief covers every location, at $0 a month, with revenue shown by creator.[2] Sup runs campaigns for consumer packaged goods and household brands.[1] Sup licenses creator content for paid advertisements on Meta and TikTok.[1] Sup runs affiliate programs where creators drive sales through unique promo codes.[1] Sup tracks each post to clicks and sales using affiliate links.[1] Sup gives you intelligence on your top one hundred competitors before you start.[1] Sup runs live shopping sessions where creators answer questions and make sales in the cart.[1]
Sup coordinates the fulfillment and tracks the parcels for product seeding campaigns.[1] Sup handles the tax paperwork in each country for those payments.[1] Sup displays every creator and campaign cost in a live dashboard.[1]
Why does a restaurant chain pick CreatoRain?
CreatoRain provides a done-for-you influencer marketing service for franchises and multi-location food businesses. Sup searches Instagram and TikTok live for each brief; CreatoRain's food-creator network is ready before you sign up.[1] You set up one campaign and simply add your locations to the system. A new location can join a running CreatoRain campaign on any day. Sup also covers every location from one brief and sources creators per site.[2]
CreatoRain's in-house team runs the outreach, so you don't send a single email. The CreatoRain team follows up until each video is posted, and Sup chases creators for replies.[1] CreatoRain relies on its in-house team to pay the creators. CreatoRain's report counts each creator's booked visit, by location, and the videos submitted and approved. Sup provides a live dashboard where you watch the outreach and tracking happen.[1]
The in-house team runs the campaign for every client at the same price per video. The difference is who pays the creator: Sup takes its fee from the creator's pay, while CreatoRain's price includes it.[1] Sup handles the contracts and payments while you approve every draft before it posts.[1]