Chubby Cattle

Wagyu BBQ, shabu-shabu and hot pot

Chubby Cattle invited food creators as it opened in new US cities

What creators posted, January to November 2025

Creator posts
65
Views
2.5M
on 17 posts
Creators
58
Median views a post
101K
Likes, comments, shares and saves
281K
Views on the most-watched video
590K
@laslaywithtracy on TikTok

Public counts, read from each post on October 12, 2026.

What these views would have cost as TikTok ads

about $16K–$33K

Estimate

Estimate, not a measurement: these views priced at what 1,000 TikTok ad views cost in 2025. The low end is the food-and-drink median ($6.33), the high end the all-industry average ($13.26). Source: Triple Whale 2025, via Influee (July 2026). Triple Whale's 2025 TikTok ad figures, on Influee

The situation

Chubby Cattle belongs to Chubby Group, which also runs Mikiya and NIKU X. It serves all-you-can-eat wagyu in three concepts: BBQ, shabu-shabu and hot pot. At most locations, guests grill the wagyu at the table. Some rooms add robot servers, conveyor belts or 5D projection. Its premium beef comes from its own ranch.

Yelp's 2024 list of most-photographed US restaurants ranked its Rowland Heights flagship #7. A room diners photograph that often is made for video.

The chain keeps opening in new US cities. In 2025 it opened its first Bay Area location, in Pleasanton. A first New York location opened in SoHo that September. Each opening needed food creators to visit and post. Its marketing team had no quick way to find US creators and write to them in English.

What CreatoRain did

CreatoRain's in-house team sent the invite in English. It went to creators in CreatoRain's food-creator network, signed for Chubby Group. It listed Chubby Cattle in seven US metros, from Los Angeles to New York. Each line said which concept it was: BBQ, shabu-shabu or hot pot. The new Pleasanton and Manhattan locations were on the list.

In return for a complimentary meal, the invite asked for an Instagram Reel and a TikTok video. Sending began on October 16, 2025.

From January to November 2025, CreatoRain's in-house team also arranged creator visits for Chubby Group's restaurants directly.

CreatoRain's in-house team arranged most of Chubby Cattle's creator videos from January to November 2025.

Results

Creators who replied to the Chubby Group invite, across all its brands
477

Reply count as of July 22, 2026, from CreatoRain's campaign records. The 477 covers every Chubby Group brand, not Chubby Cattle alone.

In a client's words

CreatoRain helped us find the right US-based food creators across multiple cities and ran the outreach in English end-to-end. We cut our campaign costs noticeably and our marketing team got back hours every week — no more chasing email threads with creators.

Chubby Cattle 牛武士 Marketing Team

All-you-can-eat wagyu chain

Creator posts about Chubby Cattle, January 2025 to November 2025

CreatoRain's team arranged most of these videos. Views and likes as of October 12, 2026.

Notes

  1. The counts for the creator posts are public, read from each post on October 12, 2026. Views come from the 17 of 65 creator posts whose view count we could read. Our data sources returned no view count for the 48 Instagram posts, so they add likes and comments but no views. Press and venue accounts are on the wall, tagged, and in none of the creator-post counts.
  2. Each tile in the creator posts above opens the creator's own post. A post marked "In our outreach records" is by a creator our team invited for this brand, on record. 67 tiles: the 65 creator posts and 7 press or venue posts, with a video posted to both TikTok and Instagram counted as two posts on one tile.
  3. For context: in a 2021 MGH survey of 701 TikTok users, 36% said they had visited or ordered from a restaurant after seeing it on TikTok. That is a survey answer, not a count of anyone these posts brought in, and nothing on this page multiplies it. Restaurant Dive, August 2021

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