HiBake
Bakery and cafe · Beverly Hills, CA
HiBake's new Beverly Hills bakery: creators invited from its first month
What creators posted, January to November 2025
- Creator posts
- 26
- Views
- 119K
- on 11 posts
- Creators
- 24
- Median views a post
- 2.6K
- Likes, comments, shares and saves
- 28K
Public counts, read from each post on October 12, 2026.
What these views would have cost as TikTok ads
about $800–$1.6K
EstimateEstimate, not a measurement: these views priced at what 1,000 TikTok ad views cost in 2025. The low end is the food-and-drink median ($6.33), the high end the all-industry average ($13.26). Source: Triple Whale 2025, via Influee (July 2026). Triple Whale's 2025 TikTok ad figures, on Influee
The situation
HiBake is a bakery chain from China with dozens of stores. Its first US store opened on Canon Drive in Beverly Hills in summer 2025. The US store is run with Chubby Group.
The Infatuation wrote that its pastries look staged for a jewelry case. The review named the egg tarts the best treats there. They are filled with matcha cream or blueberry jam. Tables under pink umbrellas sit out front.
On Instagram, HiBake speaks to young local customers. HiBake wanted creators to visit the bakery and post about it on Instagram and TikTok.
What CreatoRain did
CreatoRain's in-house team wrote to creators about HiBake in August 2025 and again from October 2025. The first round began in the store's first month. It was an email campaign named for HiBake. It went to lifestyle, beauty and fashion creators. The team emailed 295 of them. Most post on Instagram.
The second round was one invite for every Chubby Group restaurant. Its California list put HiBake's bakery beside NIKU X, Chubby Cattle BBQ and Chubby Tea.
From January to November 2025, CreatoRain's in-house team also arranged creator visits for Chubby Group's restaurants directly.
Results
- Creators emailed in the August 2025 HiBake campaign
- 295
- Creators who replied
- 35
Counted in CreatoRain's records on August 14, 2025, while the campaign was still sending. These are emails and replies, not visits.
Creator posts about HiBake, January 2025 to November 2025
CreatoRain's team arranged most of these videos. Views and likes as of October 12, 2026.
Collab with @hibakeusa@manny_kharasch on Instagram, August 2025
Collab with @hibakeusa@chowwiththao on Instagram, November 2025
@mess_eats on TikTok, August 2025
@chewbyyyy on TikTok, July 2025
@vmn1111 on TikTok, August 2025
@flashrequired on TikTok, August 2025
In our outreach records@jackiemichelle_ on TikTok, September 2025
In our outreach records@jurika.juju on TikTok, August 2025@jurika.juju on Instagram, August 2025
@notyourbaby435 on TikTok, September 2025
Collab with @hibakeusa@brittanyvheats on Instagram, July 2025
Collab with @hibakeusa@cabreranalieats on Instagram, August 2025
Collab with @hibakeusa@nate.eatz on Instagram, September 2025
Notes
- The counts for the creator posts are public, read from each post on October 12, 2026. Views come from the 11 of 26 creator posts whose view count we could read. Our data sources returned a view count for 2 of the 17 Instagram posts and none for the rest, so those add likes and comments but no views. Press and venue accounts are on the wall, tagged, and in none of the creator-post counts.
- Each tile in the creator posts above opens the creator's own post. A post marked "In our outreach records" is by a creator our team invited for this brand, on record. 33 tiles: the 26 creator posts and 9 press or venue posts, with a video posted to both TikTok and Instagram counted as two posts on one tile.
- For context: in a 2021 MGH survey of 701 TikTok users, 36% said they had visited or ordered from a restaurant after seeing it on TikTok. That is a survey answer, not a count of anyone these posts brought in, and nothing on this page multiplies it. Restaurant Dive, August 2021
