NIKU X
A5 wagyu steak and seafood · Los Angeles · New York
NIKU X: food creators invited to A5 wagyu nights in LA and New York
What creators posted, January to November 2025
- Creator posts
- 61
- Views
- 1.2M
- on 13 posts
- Creators
- 56
- Median views a post
- 21K
- Likes, comments, shares and saves
- 152K
Public counts, read from each post on October 12, 2026.
What these views would have cost as TikTok ads
about $7.7K–$16K
EstimateEstimate, not a measurement: these views priced at what 1,000 TikTok ad views cost in 2025. The low end is the food-and-drink median ($6.33), the high end the all-industry average ($13.26). Source: Triple Whale 2025, via Influee (July 2026). Triple Whale's 2025 TikTok ad figures, on Influee
The situation
NIKU X is a Chubby Group brand built on Japanese A5 wagyu steak and seafood. Its first restaurant is at the Wilshire Grand in Downtown Los Angeles. The Michelin Guide added it in 2023.
In August 2025, the Los Angeles buffet served A5 wagyu, king crab and lobster. The Los Angeles room hosts birthdays, anniversaries and corporate gatherings.
A second NIKU X opened in Midtown Manhattan in 2025. In autumn 2025, it was still in its first year.
What CreatoRain did
One Chubby Group invite listed NIKU X in both Los Angeles and New York. From October 16, 2025, CreatoRain's in-house team sent it to creators in its food-creator network. It offered each creator and a guest a complimentary meal at one of the group's restaurants. In return, it asked for a restaurant review as an Instagram Reel and a TikTok video.
In October and November 2025, four creators wrote back asking for NIKU X by name, two in each city. The team told several of them that the restaurant's manager in their city had the request. For New York, the team said visits would likely be Monday to Thursday. CreatoRain's records show no visit booked from this outreach.
From January to November 2025, CreatoRain's in-house team also arranged creator visits for Chubby Group's restaurants directly.
Creator posts about NIKU X, January 2025 to November 2025
CreatoRain's team arranged most of these videos. Views and likes as of October 12, 2026.
@imma_eat_this on TikTok, April 2025
@trace.y18 on TikTok, March 2025
@foodiejesss on TikTok, June 2025
@arigatograndeofficial on TikTok, August 2025
@c1nnamonsticks on TikTok, July 2025
@diegoc19 on TikTok, September 2025
@ivy.tran.duong on TikTok, May 2025
@kimberly.hua on TikTok, April 2025
Collab with @nikuxla@rainaiscrazy on Instagram, October 2025
Collab with @nikuxnyc@devourpower on Instagram, August 2025
Collab with @nikuxnyc@love.life.travels on Instagram, April 2025
Collab with @nikuxnyc@eatingalonediaries on Instagram, April 2025
Notes
- The counts for the creator posts are public, read from each post on October 12, 2026. Views come from the 13 of 61 creator posts whose view count we could read. Our data sources returned a view count for 1 of the 49 Instagram posts and none for the rest, so those add likes and comments but no views. Press and venue accounts are on the wall, tagged, and in none of the creator-post counts.
- Each tile in the creator posts above opens the creator's own post. 68 tiles: the 61 creator posts and 7 press or venue posts.
- For context: in a 2021 MGH survey of 701 TikTok users, 36% said they had visited or ordered from a restaurant after seeing it on TikTok. That is a survey answer, not a count of anyone these posts brought in, and nothing on this page multiplies it. Restaurant Dive, August 2021
